Swiss winery enters Chinese market at CIIE

Translation. Region: Russian Federation –

Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

Sion, Switzerland, November 9 (Xinhua) — The China International Import Expo (CIIE) represents a wonderful opportunity to showcase the "authenticity, diversity, and excellence" of Swiss products, said Damien Indermitt, marketing director of Maison Gilliard, one of Switzerland's oldest wineries, located in the southern canton of Valais.

In an interview with Xinhua, D. Indermitt noted that he and his team were proud to present their wines at the 8th CIIE in Shanghai, calling it “one of the most important and prestigious platforms in China.”

The Maison Gilliard stand, located in the food and agricultural products pavilion, occupies 290 square meters, making it the largest Swiss exhibit in the country's history at the fair.

D. Indermitt expressed hope that Maison Gilliard's wines will impress Chinese guests at the CIIE and that they will visit wineries and vineyards in the canton of Valais in the future.

He added that more than 50 grape varieties are grown in Valais alone. Maison Gilliard already exports its products to China and sees enormous potential in this market. –0–

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