Generation NEXT: Polytechnic University graduate Sofia Zaitseva captivates the jury at a design competition

Translation. Region: Russian Federation –

Source: Peter the Great St. Petersburg Polytechnic University –

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Sofia Zaitseva, a graduate of the Civil Engineering Institute of Peter the Great St. Petersburg Polytechnic University, won a first-place diploma in the "Generation NEXT" competition for young designers. The award ceremony took place at the Creative Youth Forum held at the Expoforum Convention and Exhibition Center. The competition was organized by the FarExpo Exhibition Association and the management of the International Textile and Light Industry Exhibition "Fashion Industry."

The "Generation NEXT" Young Designers Forum and Competition is a venue for professional growth and creative inspiration. The competition culminated in a joint exhibition of the best projects by textile, costume, and graphic designers.

The expert committee included leading industry experts, including designer and member of the St. Petersburg Union of Designers Maya Kuznetsova, editor-in-chief of RIA Moda and vice president of the MODA.RF Federation Valentina Kuznetsova, CEO of ALFER.GROUP and president of the MODA.RF Federation Anton Alfer, and others.

Over 100 young professionals—students from Russian and international universities, colleges, and vocational schools—participated in the competition. Based on the expert jury's evaluation, Sofia Zaitseva was awarded a first-place diploma for her project, "Development of a Corporate Identity for the Udelka Flea Market." The project's academic supervisor was Tatyana Diodorova, Associate Professor at the Institute of Contemporary Art's Higher School of Design and Architecture.

"Every victory our students achieve is a source of immense pride and confirmation that we are moving in the right direction. Our graduate's victory in the prestigious Generation NEXT competition proves that we are training specialists capable of creating modern, in-demand projects," noted Marina Petrochenko, Director of the SPbPU Institute of Civil Engineering.

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