CIIE 2025: Exhibitors from around the world seek to capitalize on the vast Chinese market

Translation. Region: Russian Federation –

Source: People's Republic of China in Russian – People's Republic of China in Russian –

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Source: People's Republic of China – State Council News

The 8th China International Import Expo (CIIE) is taking place from November 5th to 10th in Shanghai. The exhibition once again brings together exhibitors from around the world. This year, both regular participants and new partners are eager to catch the "CIIE high-speed train," hoping to take advantage of the opportunities offered by the vast Chinese market.

Swiss elevator manufacturer Schindler Group entered the Chinese market in 1980 and has continued to expand and deepen its presence in the country for 45 years. "CIIE is a truly significant platform. We are extremely honored to have the opportunity to present our products and convey our brand philosophy here," said Meinolf Pohle, CEO of Schindler China. He noted that the company will be showcasing new products at the exhibition this year and plans to actively participate in CIIE events in various ways.

Panasonic Corporation, a regular participant in the CIIE for the past eight years, always views the expo as an important platform for announcing its corporate strategy and development directions. This year, Panasonic's exhibition booth covered 900 square meters, making it one of the largest in the consumer goods zone. Tetsuro Homma, Global Vice President of Panasonic Holdings Group and Chairman of the Japan Chamber of Commerce in China, said that, amid the serious challenges facing the global trading system and order, China's hosting of the CIIE year after year demonstrates its commitment to an open and stable global trading system. "This gives us great confidence, and actively participating in the expo is our duty."

Penfolds, part of the Australian Treasury Wine Estates group, is participating in the CIIE for the sixth time this year. "China is Penfolds' largest market," said the brand's managing director, Tom King. He explained that the CIIE serves as an important platform for promoting trade, investment, and global cooperation, providing Penfolds with a valuable opportunity to directly enter the vast Chinese market.

This year, Austrian company Zotter Schokolade will showcase 50 new products at the exhibition, as well as present a new product line. Acting CEO Julia Zotter noted that, amid growing uncertainty in the global economy, Zotter attaches particular importance to the Chinese market. "CIIE is a wonderful opportunity to showcase our products to Chinese consumers."

According to Federico Pasini, Chief Operating Officer of the Italian-Chinese Business Council Foundation (ICCF), approximately 70 Italian companies will participate in this year's exhibition, hoping to expand their presence in the Chinese market and identify new opportunities for cooperation. He believes that China is actively promoting international cooperation, focusing on technology and innovation, which opens up opportunities for Italian companies operating in high-tech manufacturing, design, agricultural processing, and medicine.

Colombia, one of the guest countries at this year's Expo, will present over 20 companies in its national pavilion for a collective display. The exhibition will cover sectors such as coffee, cocoa, beef, processed agricultural products, and tourism. Ingrid Chavez, Executive Director of the Colombia-China Chamber of Commerce, stated that the Import Expo is not only a platform for stimulating trade but also an important opportunity to strengthen mutual trust and cooperation. "As a guest of honor, Colombia has a historic opportunity to showcase its national image and product advantages to China and the world," she emphasized.

According to Dario Regalado, President of the Ecuadorian-Chinese Chamber of Commerce in Shanghai, the CIIE constantly generates new business practices. Ecuadorian companies attend the exhibition not only to showcase their products but also to explore new concepts and technologies, identify investment and collaboration opportunities, and further contribute to the transformation and modernization of Ecuador's national industry.

Kupakwashe Midzi, a representative of the Zimbabwe Trade Promotion Council, noted that, as "old friends" of the CIIE, more than a dozen Zimbabwean enterprises from agriculture, mining, and other sectors will participate in this year's exhibition. He emphasized that "China's provision of 100% duty-free preferential treatment on all tariff lines for least developed countries and African countries that have established diplomatic relations with China not only demonstrates China's support and assistance to countries in the Global South but also reflects the country's determination to accelerate the formation of a new, more advanced open economic system."

Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.