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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
The 8th China International Import Expo (CIIE) will be held from November 5 to 10 in Shanghai. From innovations in cosmetics technology to breakthroughs in home appliances, from promoting healthy lifestyles to embracing the concept of inclusiveness and common good, the expo continues to provide significant opportunities for global companies to showcase their innovative achievements and explore the Chinese market. It is also becoming an important window into emerging trends in China's consumer market.
At this year's CIIE, "premiere" will once again be the buzzword. Major companies will present innovative products debuting on the global or Chinese market, showcasing the latest technological advances in various industries.
L'Oréal, participating in the exhibition for the eighth consecutive year, is presenting its largest lineup of debut new products to date. It will include three new brands debuting in Asia, four beauty technology solutions debuting in the global and Chinese markets, and 19 new products.
"There's no other event in the world that L'Oréal enjoys such deep engagement and dedication," said Fabrice Megarbane, President of L'Oréal North Asia and CEO of L'Oréal China. "CIIE consistently focuses on the world's most cutting-edge trends, brings together talented innovators, inspires innovative ideas, and builds bridges for cross-industry collaboration."
Panasonic Corporation, a regular participant in CIIE for all eight years, will not only present a number of products this year—global innovations and new products being showcased in China for the first time—but will also announce the launch of its AI strategy for China for the first time at the exhibition. Tetsuro Homma, Global Vice President of Panasonic Holdings Co., Ltd., noted that China is not only a major manufacturing and consumer powerhouse, but also a great nation of innovation and engineers. "Many innovative products we developed in China are already being delivered to the global market, and I am confident this process will only accelerate. The scope of research and development in China across the Panasonic Group will continue to expand."
Every year, the "innovation concentration" at CIIE premieres remains exceptionally high. This energy is driven by the powerful gravitational pull of the Chinese market, reflecting rapidly changing consumer trends in China.
The 8th CIIE will place special emphasis on new themes, formats, and consumer trends. Specifically, the medical exhibition area will shift focus to the so-called "silver economy," featuring rehabilitation aids, products for the elderly, and sleep-improving technologies. The consumer goods exhibition area will feature a first-ever pet-themed demonstration area, showcasing high-quality global products in the "pet economy" using real-life scenes.
"In China, people are increasingly seeking to participate in fitness programs, sports, and social activities that help balance their bodies and minds and boost their energy," noted Calvin McDonald, CEO of active lifestyle brand Lululemon, speaking about the growing potential of sports consumption in the Chinese market. "We have always been confident in the long-term potential of the Chinese market and are committed to growing alongside it, helping create a healthier China and a happier future."
The importance of the CIIE as a global public good accessible to all is becoming increasingly clear. Wu Zhengping, Deputy Director of the CIIE Bureau, announced that, in addition to the existing support of free exhibition space, the current exhibition has established for the first time a special zone for products from least developed countries. This will help companies and products from these countries, which have established diplomatic relations with China, as well as from 53 African partner countries, fully leverage the benefits of the zero-tariff regime and share in the development opportunities offered by the vast Chinese market.
As the 8th China International Import Expo approaches, the world's attention is once again focused on Shanghai. On this platform, founded on openness and collaboration, companies from around the world will showcase their latest achievements, share development opportunities, and look forward to unlocking the vast potential and boundless possibilities of the Chinese market.
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