Translation. Region: Russian Federation –
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
The deep integration of culture and tourism has become the main line and a striking feature of the cultural and tourism industry during the 14th Five-Year Plan (2021-2025), and a living illustration of confident progress towards the goal of building a cultural power.
Over nearly five years of development, nearly 2,600 Grade A tourist sites have been added nationwide; the number of mass cultural institutions has reached approximately 44,000, and new public cultural spaces have reached over 40,000; the number of museum visitors across China has repeatedly reached record highs…
Today, when people travel, they not only enjoy the scenery, but also appreciate the beauty of life, learn about local customs, and experience the depth of history and culture.
In recent years, various regions have introduced a series of products with rich cultural content and strong local character, including immersive experiences, resorts, and theme streets, which are setting new trends in cultural and tourism consumption.
Statistics show that in 2024, 210,000 cultural and tourism events were held nationwide, resulting in a consumption volume of over 140 billion yuan.
The complex stimulating effect of cultural and tourist consumption is becoming increasingly evident: the performing arts economy, the nightlife economy, the ticket economy, and other phenomena effectively expand consumption chains, and the population's needs are constantly met through a rich and diverse cultural and tourist offer.
Museums have become the "new trend": in 2024, museums across the country attracted 1.49 billion visitors; an "archaeological boom," an "intangible cultural heritage boom," and a "red tourism boom" are all flourishing simultaneously; "national style" and a "national wave" are setting the trend…
In 2024, China's total cultural trade volume reached 1.4 trillion yuan, of which digital, networked, and intelligent elements accounted for over a quarter. Inbound tourists reached 132 million, with total expenditure reaching US$942 billion.
As "traveling in China" and "shopping in China" become a new fad among overseas populations, as anime, games, fashion toys, performing arts and other cultural products accelerate "going global" and stimulate tourism… China's soft power is spreading, and Chinese culture is becoming more open, inclusive, and conquering the world.
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