Translation. Region: Russian Federation –
Source: Peter the Great St. Petersburg Polytechnic University –
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Polina Dolgorukova, a second-year Design student at the Higher School of Design and Architecture of the Civil Engineering Institute of Peter the Great St. Petersburg Polytechnic University, took part in the "Renaissance" scientific and educational expedition in the Ivanovo region.
Polina Dolgorukova's team spent three days working in the city of Plyos, one of the region's key tourist and cultural centers, included in the Golden Ring of Russia route. Situated on the banks of the Volga River, Plyos is known for its architecture, picturesque landscapes, and connections to the work of artist Isaac Levitan.
The expedition participants represented various Russian universities, including the Moscow Institute of Art and Design, the Higher School of Economics, Ivanovo State University, and Ivanovo Polytechnic University. Together, the students studied the urban environment and the local population's lifestyle, conducted sociological research, and asked residents about the symbols and images they associated with Plyos. Based on the collected data, the students developed concepts for modern branded merchandise: tote bags, sweatshirts, t-shirts, postcards, and stickers.
Polina Dolgorukova's team's project, "Plyos Vibe," was recognized by the jury and received a special nomination from the Ivanovo Region Youth Policy Committee.
"This trip was a truly profound experience for me. We spent three days immersed in the atmosphere of Plyos, learning to work with its cultural code and translate impressions into graphic design. It was fascinating to exchange experiences with students from different universities. "Of course, there's room for improvement, but I'm glad I got to be part of this project," Polina shared.
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