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Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
Guiyang, October 15 (Xinhua) — As health awareness takes center stage, drinks containing ingredients used in traditional Chinese medicine (TCM) are gaining popularity among young Chinese. This is challenging the stereotype that TCM is used only to treat illnesses, turning it into a trendy option for everyday wellness.
The store at the First Affiliated Hospital of Guizhou University of Traditional Chinese Medicine in Guizhou Province, southwest China, offers unique drinks such as longan latte and coffee with dried tangerine peel. Developed by a team of TCM practitioners and pharmacists, these drinks combine the medicinal properties of herbs with modern flavor preferences.
"Every new product we released was incredibly popular," said Yu Jia, head of the development team. The hospital began developing products with TCM ingredients in 2022 and opened a specialized store in October 2024. Yu Jia noted that the initial goal was to provide therapeutic nutrition to elderly patients, but the TCM drinks unexpectedly became a hit among younger customers.
Currently, this store offers over 20 types of TCM products, with 70% of its customers being young people. Its peak daily revenue has exceeded 10,000 yuan (approximately $1,407).
A prune dessert released this summer sold out on the first morning. "Even though the season is over, some customers still ask about it," says store employee Zeng Huaying.
Meanwhile, the Second Affiliated Hospital of Guizhou University of Traditional Chinese Medicine has launched its own neo-Chinese style beverage brand, Cha Bu Bu (tea tonic drinks), which uses ingredients recognized for both food and medicine to develop more than 20 products.
"We ensure that our products meet medical standards while adhering to healthy eating principles," said hospital nutritionist Shi Hui. According to brand manager Zhou Shan, thanks to the drinks' pleasant taste and health benefits, the brand opened another store this year, with daily sales of up to 200 cups during peak seasons.
The hospital also plans to open a TCM-themed retail outlet offering tea drinks, medicinal soups, baked goods, and cultural and creative goods.
Shi Hui said her team is developing TCM drinks based on the 24 seasons of the Chinese agricultural calendar, as well as products such as lip balms and medicated soaps, to make TCM more accessible in everyday products.
Growing health awareness among young people has also captured the market's attention. According to consulting firm Kantar Worldpanel, renewed growth in the Chinese beverage industry in 2024 was driven by the TCM wellness trend: sales of TCM tea drinks increased by 182% year-on-year.
Data from research company iiMedia Research showed that the TCM tea market in China reached 64.27 billion yuan in 2025 and is expected to exceed 100 billion yuan by 2028. -0-
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