Translation. Region: Russian Federation –
Source: Peter the Great St. Petersburg Polytechnic University –
An important disclaimer is at the bottom of this article.
The all-season resort "Okhta Park" hosted the Baltic Regional Investment Forum BRIEF'25, organized by the Leningrad Region Economic Development Agency. The forum traditionally served as a platform for discussing industrial policy, business-education collaboration, and attracting young professionals to the region's real economy.
Students and faculty from the Institute of Industrial Management, Economics, and Trade and the Institute of Secondary Vocational Education participated in the forum's youth track. The IPMEiT student delegation was led by Anton Shaban and Natalia Smirnova, faculty from the Higher School of Industrial Management. The ISPO students worked with Irina Zaychenko, Head of the Educational Programs Directorate, and Sergei Smirnov, Head of Industrial Training.
Students solved management cases as part of the interactive event "Mentor's Day" and presented their ideas for developing the human resources and marketing potential of industrial enterprises.
Sergey Ryzhov, CEO of the MICE Market business events agency, expert council member, and program director of the Open Industry accelerator at the Agency for Strategic Initiatives, presented a master class titled "Industrial Tourism as a Tool for Implementing Enterprise Business Strategies." The forum included a direct dialogue with representatives of leading enterprises in the Leningrad Region.
The students were particularly interested in the master class "Marketing and Promoting a Manufacturing Enterprise Using Video Content," led by Anton Shaban and Natalia Smirnova, professors at the Higher School of Industrial Management. The master class was organized as a competitive team game, during which students collaborated with representatives of Leningrad Region enterprises to develop short videos to promote industrial businesses in regional and international markets. This format allowed the participants to gain hands-on experience with modern digital marketing tools and video content for the industrial sector.
Following the event, Polytechnic students took prizes as part of interuniversity teams alongside students from the St. Petersburg State University of Economics and the Higher School of Economics.
"I am grateful to Anastasia Mikhalchenko, Director of the Leningrad Region Economic Development Agency, for the invitation to BRIEF'25. I am pleased that the students of the Institute of Secondary Vocational Education demonstrated their skills, completing complex tasks assigned by representatives of the real economy under the careful mentorship of more senior students of the Institute of Secondary Vocational Education and Technology," noted Irina Zaychenko, Head of the Educational Programs Directorate at the Institute of Secondary Vocational Education.
We took part in a unique event! We solved practical cases and explored innovative business ideas. A highlight was creating videos for real businesses. The masterclass produced compelling videos that demonstrated how the fresh perspective and energy of young people can help advance modern manufacturing projects, the Polytechnic students shared their impressions.
BRIEF'25 once again confirmed its role as a key regional platform for the exchange of experience between government, business, and educational organizations, providing students with the opportunity to apply their knowledge to real-world cases and gain practical skills in demand in the modern industrial market.
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