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Source: People's Republic of China – State Council News
BEIJING, Oct. 9 (Xinhua) — The 2025 "Super Golden Week," which spans the National Day and Mid-Autumn Festival holidays, showcased China's robust consumption growth and robust economic momentum, highlighting the country's transition to high-quality development.
CULTURE STIMULATES GROWTH
Across China, the synergy between cultural enrichment and economic growth is becoming increasingly evident.
Shanghai's historic Customs Building now features an "XR Experience" system, allowing visitors to explore the Bund's past, present, and future.
The World Table Tennis (WTT/China Smash) table tennis tournament was held in Beijing's Shougang Park, selling over 88,000 tickets, combining industrial heritage with modern sports culture.
Xiangtan Village, nestled deep in the mountains of Nanjing (the capital of Jiangsu Province, eastern China), now offers a tranquil escape. Village houses, cafes, and campsites attract city visitors seeking a slower pace of life.
Thanks to the creation of a cultural brand, local products such as gardenia flowers now command a higher price, and revenue from the sale of creative goods reaches nearly 5 million yuan (about US$703,680).
According to leading online travel agency Fliggy, holiday bookings for rural guesthouses have increased by more than 40 percent year-on-year, reflecting a growing preference for immersive and personalized travel experiences.
"Cultural tourism is undergoing a shift from sightseeing to lifestyle immersion—a transformation that is changing the entire industry chain," said Dai Bin, head of the China Tourism Academy.
MARKET POTENTIAL IS UNLEASHING
The holiday also served as a barometer for consumption growth in China, with new business models and scenarios driving market viability.
In Tianjin, northern China, a pop-up store dedicated to a local animated series allowed fans to interact with their favorite characters. "It's amazing to see the fictional world come to life," said Xu Lin, a visitor from Shandong Province, eastern China.
Low-altitude tourism, including helicopter, paragliding and hot air balloon rides, has gained popularity in Huzhou City, East China's Zhejiang Province, with 16 routes and seven operating sites offered during the festival.
Meanwhile, smart home appliances are driving sales of higher-value home products. Preliminary data showed that AI-enabled smart devices accounted for 55 percent of holiday sales at Suning stores. "Shoppers are increasingly focused on intelligence and user experience," said Ma Ye, deputy manager of Suning's Beijing store.
Policy also played a key role in stimulating consumption. On September 30, the Chinese central government issued the fourth tranche of ultra-long special treasury bonds this year, worth 69 billion yuan, intended for trade-in of consumer goods. Local authorities also issued consumer vouchers and launched initiatives such as "travel on credit" to ease spending.
CREATING MOMENTUM
From major infrastructure projects to advanced manufacturing sites, work continued across the country during the holiday, highlighting China's growth momentum.
In Jinan, Shandong Province, more than 26,000 workers were simultaneously working on eight subway lines.
In Jilin Province, the carbon fiber workshop of Jilin Guoxing Composite Materials Co., Ltd. was operating at full capacity. "Our products are in high demand. This year alone, we delivered 1.4 million drone blades to a leading manufacturer," said Wang Le, the company's Director of Electrical Engineering.
From the Guangdong-Hong Kong-Macao Greater Bay Area to the energy bases on the edge of the Tengger Desert, thousands of people continued to work on key projects.
As the festival draws to a close, the synergy between cultural enrichment and economic growth, coupled with the tenacity of workers across the country, provides a clear picture of a progressive China relentlessly pursuing high-quality development. -0-
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