Translation. Region: Russian Federation –
Source: Moscow Government – Moscow Government –
An important disclaimer is at the bottom of this article.
The 9th Financial Literacy and Entrepreneurial Culture Festival has concluded in Moscow. For a full week, residents and visitors to the capital participated in online and offline events, asked questions of experts, and discussed how to improve their personal well-being and secure their savings.
"Almost 600,000 people took part in the festival. We organized educational events for them at more than 230 venues across the city. The main result is a confirmation of Muscovites' high interest in financial literacy. We see that people no longer want to simply acquire such knowledge occasionally. They are striving to build their own personal finance management strategy—from everyday purchases to achieving major financial goals and starting their own business. Moscow is creating all the opportunities for this," she emphasized.
Elena Zyabbarova, Minister of the Moscow Government, head of the capital's Department of Finance.
The festival traditionally began at the Moscow Center for Educational Quality. The opening theme was "Financial Security." The event included workshops, lectures, games, and quizzes. Guests learned how to authenticate banknotes, learn about tax deductions, the intricacies of buying an apartment, and how fraudsters use neural networks to fake a person's voice and appearance.
One of this year's key themes was "Generational Finances." The program, designed to meet the interests of people of all ages, consisted of themed days. The event included a "Children and Money" day, where young Muscovites participated in master classes, quizzes, and animated lectures at city libraries. The children learned about the history of money, the key rules of financial literacy, and created their own mock-up of a bank card. Meanwhile, parents, along with an expert from the Moscow Center for Financial Literacy, participated in an online webinar to discuss how to talk to children about money in an accessible and engaging way and teach them financial responsibility.
As part of the Youth Day, aired on the TV channel's website Evening Moscow They discussed savings technologies and tools, offered advice on optimizing spending, and provided tips on how to start investing. At the webinar, "Stress-Free Budgeting: Financial Basics for Young People," experts explained why young people should start thinking about retirement savings as early as age 20 and how to improve your relationship with money to implement a long-term financial strategy.
Under the motto "Own Your Own Business. Mission Possible," the festival's entrepreneurship day was held at the Yuzhny River Terminal. At the master class "Franchising in Action: What Entrepreneurs Need to Consider," residents learned how to choose a franchise, attract investment, and ensure business profitability. Another popular way to earn money—marketplaces—was the topic of the workshop "Marketplaces: Growth Strategies and Adaptation." Participants learned how to develop a sound sales strategy, determine product range, and promote them on popular platforms.
The capital's financial education system traditionally places special emphasis on the older generation. Moscow's longevity centers organized a special program, focusing on financial security, combating online fraud, and protecting the rights of financial consumers. The day concluded with a lecture at the Moskino chain's Salut cinema, titled "Moscow Does Not Believe in Tears: Film Lessons in Financial Literacy." Experts and the audience watched excerpts from the film, discussing the financial behavior of the film's characters, their life priorities, and ways to overcome challenges.
The 9th City Festival of Financial Literacy and Entrepreneurial Culture concluded with a vibrant carnival of generations held at the VEB Center. Guests enjoyed a multi-format venue where everyone could find something to enjoy. Participants enjoyed lectures, workshops, a film screening, and a humorous monologue about finance.
Muscovites learned how to save and grow their finances, take their first steps into investing, and overcome burnout. For example, experts provided detailed insights into starting a business, explained how a long-term savings program works, and discussed high-yield bonds.
A special program was prepared for young Muscovites, featuring interactive activities, themed cartoons, quizzes, and workshops. The children had a fun and productive time, interacted with experts and peers, and learned a lot about finances and family budgeting.
Additionally, city residents could test their knowledge and receive personalized recommendations using a financial test. Using VR simulators created in collaboration with the Moscow Government's HR Services Department, guests learned how to manage their cash flow. At the VEB Center, an audio kiosk called "That Very Sound" was available, and financial DNA testing was conducted, as well as neurotesting, which allowed participants to learn more about their cognitive abilities, stress tolerance, concentration, and professional aptitude.
The organizers of the educational marathon are Moscow City Department of Finance and the Capital's Financial Literacy Center in conjunction withDepartment of Education and Science of Moscow and the Main Administration of the Bank of Russia for the Central Federal District. The festival was an important step in implementing the city's strategy to improve the financial literacy of the population. The knowledge gained will help Muscovites make more informed financial decisions, which will ultimately contribute to improving the well-being of city residents and the capital's economic development.
The 10th Anniversary Festival of Financial Literacy and Entrepreneurial Culture will be held in the capital in 2026. However, developing financial literacy and acquiring new and useful skills is possible at any time. Educational events are held in libraries, cinemas, schools, universities, and cultural and community centers. You can follow event announcements on the portal. Open Budget of the City of Moscow and in Telegram channel.
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