The State University of Management outlined development vectors for KVN in Russian universities.

Translation. Region: Russian Federal

Source: Official website of the State –

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On October 7, 2025, a working meeting was held at the State University of Management between representatives of the Methodological Center for the Development of the KVN Movement in Higher Education Institutions (OOVO) and the leadership of the Television Creative Association "Alexander Maslyakov and Company." The meeting was also attended by SUMM Rector Vladimir Stroyev.

The delegation from the TTO "AMiK" was led by its CEO, Alexander Maslyakov, a graduate of the State University of Management's Master's program. The entire staff of the Methodological Center for the Study and Strengthening of the KVN Movement in the OOVO was led by its director, Viktor Vdovychenko, with the support of State University of Management's Vice-Rector, Pavel Pavlovsky.

"This meeting is an important step toward strengthening KVN's position as a key element of student culture. We are confident that our joint efforts will help inspire a new generation of participants and spectators, as well as create new opportunities for young people's creative growth," said Vladimir Stroyev.

The meeting discussed the development of KVN in higher education institutions, as well as prospects for cooperation and the implementation of joint projects.

The decision to establish the Methodological Center was made with the support of the Russian Ministry of Education and Science at the KiViN-2025 International Festival in Sochi. Its goal is to assist all interested parties in organizing their own games, leagues, and cups, training them in interactions with university administration, seeking financial support from outside universities, and determining the right direction for the development of student KVN in Russia.

The Methodology Center staff reported to the AMiK management on their progress during this period. Specifically, they reported on the development of a methodology for assessing the maturity of the KVN movement in Russian universities. The Center also held 14 online seminars attended by 350 representatives from various universities across all federal districts of the country, and held in-person meetings in the DPR and Zaporizhzhia Oblast.

Pavel Pavlovsky briefly introduced the AMiK leadership to his report on how KVN helps achieve national development goals, as well as its potential as a social lift.

The Methodology Center plans to hold 10 more online seminars by the end of the year, the 5th All-Russian KVN School with the participation of OOVO staff, and the 2nd Friendship Cup of the Union State of Russia and Belarus teams. Next year, a Day of United Actions is being prepared for the anniversary of KVN at Russian universities.

The participants discussed the advantages of KVN, which are particularly attractive to students: the development of versatile personal skills, the opportunity to interact with like-minded creative individuals, and travel throughout Russia.

Alexander Maslyakov expressed interest in the results of the work done, asked additional questions, and asked to share the collected statistical materials and prepared presentations.

Subscribe to the "Our GUU" Telegram channel. Publication date: October 8, 2025.

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