Translation. Region: Russian Federation –
Source: Government of the Russian Federation – Government of the Russian Federation –
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Alexander Novak during a visit to the exhibition of achievements of the Russian creative industry in St. Petersburg. With St. Petersburg Governor Alexander Beglov
Alexander Novak during a visit to the exhibition of achievements of the Russian creative industry in St. Petersburg
Alexander Novak during a visit to the exhibition of achievements of the Russian creative industry in St. Petersburg
Alexander Novak during a visit to the exhibition of achievements of the Russian creative industry in St. Petersburg. With St. Petersburg Governor Alexander Beglov
Alexander Novak during a visit to the exhibition of achievements of the Russian creative industry in St. Petersburg
Alexander Novak during a visit to the exhibition of achievements of the Russian creative industry in St. Petersburg
Alexander Novak during a visit to the exhibition of achievements of the Russian creative industry in St. Petersburg
Alexander Novak participated in the joint plenary session "Russia's Creative Economy: Horizon 2050"
Alexander Novak participated in the joint plenary session "Russia's Creative Economy: Horizon 2050"
Alexander Novak participated in the joint plenary session "Russia's Creative Economy: Horizon 2050"
Alexander Novak participated in the joint plenary session "Russia's Creative Economy: Horizon 2050"
Alexander Novak and Governor of St. Petersburg Alexander Beglov
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Alexander Novak during a visit to the exhibition of achievements of the Russian creative industry in St. Petersburg. With St. Petersburg Governor Alexander Beglov
Deputy Prime Minister Alexander Novak participated in the joint plenary session "Russia's Creative Economy: Horizon 2050," a side event, and a cultural program, including a visit to an exhibition showcasing Russia's creative industries.
The joint plenary session was moderated by journalist Rick Sanchez and Vera Podguzova, Senior Vice President and Director of External Relations at PSB Bank.
"The creative industry is currently booming globally. Russia has joined this race, and we are very actively developing the creative sector in our country. The share of creative industries in our economy is slightly higher than the global average: 4.1% at the end of last year. Each area of the creative industry has enormous export potential. This not only fosters competition but also provides an opportunity to develop international partnerships, trade and economic cooperation, and strengthen trust between countries. Through the penetration and exchange of cultures, we convey our cultural code and our identity to the world," emphasized Alexander Novak.
The International Conference on the Creative Economy, taking place in St. Petersburg, will focus on the impact of creative industries on the economy, society, and new value chains for international cooperation. The event is expected to attract 1,500 participants and 120 experts from more than 30 countries. The platform will bring together creative industry representatives from BRICS, the CIS, the SCO, and MENA countries, who will seek common solutions and establish new partnerships.
"Competition in global markets between dominant countries and those losing their leadership in the global economy is occurring across all sectors. Today, competition, and in many ways the profitability of various products, is driven by meanings and experiences. Creativity is becoming a key factor in global competitiveness. The creative economy is a crucial element of public sovereignty. After all, the meanings, the cultural characteristics that are being developed now, the narratives conveyed through products and services, largely shape public consciousness. Therefore, the development of the creative economy is a factor in global competitiveness, public sovereignty, public identity, and the formation of a country's national consciousness," noted Maxim Oreshkin, Deputy Chief of Staff of the Presidential Executive Office of Russia.
The key theme of the session was the need to move beyond the simple export of creative products to deep cooperation. Svetlana Chupsheva, CEO of the Agency for Strategic Initiatives, emphasized that Russia sees itself not simply as a content provider, but as an integrator and partner in creating shared value. She announced the launch of a large-scale project: "The Russian International Creative Seasons will become an annual strategic platform for exchanging best practices, discussing trends, and developing joint projects. Creative industries are not logos or brands; they are a way of life. Today, Russia invites its partners to co-design the future—together, to decide how to preserve our cultures and traditions in the age of artificial intelligence, so that technology can work for the benefit of humanity."
The Roscongress Foundation will be a partner in the new project. "Creative industries are the driving force behind development and a true 'golden reserve' for our country. Today, the rich cultural heritage of Russia's peoples is blending with cutting-edge technology and artificial intelligence, opening new horizons for the growth of the creative sector. The Roscongress Foundation serves as a factory of meanings and ideas—its platforms shape key trends in the development of the creative economy. For several years now, we have been implementing the 'Soul of Russia' project, which brings together the best cultural achievements and innovative initiatives from our regions. The Russian International Creative Seasons have become a powerful platform for promoting these ideas, and next year we will continue to strengthen collaboration between creative business leaders at the Roscongress Foundation's major international venues—the St. Petersburg International Economic Forum and the Eastern Economic Forum," said Elena Marinina, Deputy Director of the Roscongress Foundation and Chair of the Board of the Innosocium Foundation.
The conference will feature approximately fifty discussions in various formats. Key topics include a global, unified, and transparent measurement system for creative economy research, intellectual property protection in the creative economy, the development of an education system tailored to the specifics of this sector, the role of creative cities in national economic development, strategies for the global promotion of creative industries, Russia's cooperation within BRICS, the SCO, and the CIS, and Russian-Chinese cooperation.
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