Translation. Region: Russian Federal
Source: Government of the Russian Federation – Government of the Russian Federation –
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Tatyana Golikova congratulated the winners of the Pushkin Map Prize.
The second Pushkin Map Award ceremony took place in the Bolshoi Theatre's Beethoven Hall. The winners were the cultural institutions and regions that made the greatest contribution to the development of the Pushkin Map program in 2024.
List of laureates
Winners of the Pushkin Map Prize
Deputy Prime Minister Tatyana Golikova congratulated the laureates.
"I want to thank everyone who invested their time and soul into developing this project. The idea for the Pushkin Card was born in a difficult time – in 2020, when museums and theaters were closed due to the pandemic. But in 2021, the card was launched and opened up unique opportunities for young people aged 14 to 22. It was important to us that teenagers themselves choose plays, exhibitions, and concerts, and that cultural institutions be able to listen to and accommodate the interests of young audiences. At the same time, the card also served as support for the institutions themselves – an important financial tool for their development," the Deputy Prime Minister emphasized. "The results are impressive: since the program's implementation, 12 million young people and thousands of cultural institutions across the country have joined it. More than 860,000 events have been held, and the number of tickets sold has exceeded 95 million. It is especially gratifying that institutions in small towns – community centers, which are becoming a magnet for 14- to 16-year-olds – are increasingly joining the project."
The ceremony was held in a theatrical format. The foyer of the Beethoven Hall was transformed into an art salon, where guests were entertained by portrait artists and calligraphers creating commemorative postcards. During the ceremony, artists from the Bolshoi Theater performed famous arias, and actors from the Pushkin Moscow Drama Theater recited poems by the great poet. Renowned Russian actors Evgenia Leonova and Nikolai Rysev hosted the ceremony.
Winners were selected in 20 categories, including theaters, concert venues, museums, libraries, educational institutions, community centers, film screening organizations, and regions that have successfully implemented the program. Among them were the State Academic Mariinsky Theater, the A.P. Chekhov Moscow Art Theater, the State Russian Museum, the State Academic Capella of St. Petersburg, the Novosibirsk State Museum of Local History, the Primorsky State Art Gallery, the Moscow International House of Music, and others. A total of 80 cultural institutions and 10 regions of Russia received the coveted award in Beethoven Hall, including the Udmurt Republic, the Arkhangelsk and Magadan Oblasts, and the Yamalo-Nenets Autonomous Okrug.
The general partner of the second award ceremony was VTB Bank, which will become the operator of the Pushkin Card program from January 1, 2026.
The Pushkin Card program was launched by decree of the President of Russia in September 2021. Young people aged 14 to 22 are eligible. The card receives an annual balance of 5,000 rubles, which can be spent on tickets to theaters, museums, concert halls, cinemas, and other cultural institutions. A detailed schedule of events is available on the Kultura.RF portal. Since 2025, the program has been integrated into the national project "Family."
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