Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
The tourism market during China's National Day celebrations is showing steady growth, with unique cultural and tourism events boosting consumer viability.
This year, the National Day and Mid-Autumn Festival holidays total 8 days, and if you take 3 days off, you can get a long holiday of up to 12 days, which gives people more opportunities to travel.
The reporter learned from various sources that the popularity of interprovincial travel, outbound tourism, and long-distance road trips continues to grow. Bookings for long-haul air travel have also increased significantly, and many seasonal themed itineraries have long since "stopped bookings." More convenient travel planning and more immersive programs have become the main focus of cultural tourism products. Emotional value, time efficiency, and value for money have become three key factors influencing travel decisions. Furthermore, traveler preferences are rapidly shifting from simply "seeing" to a more conscious "immersive" experience.
The "sense of immersion" has become the main goal of holiday tourism
According to Ctrip's recently published travel trends forecast for China's National Day "golden week" in 2025, interprovincial travel bookings have increased by 45% year-on-year. Cities located at the intersection of provinces, offering the opportunity to immerse themselves in the distinctive character of multiple regions in a single trip, have become a popular choice during this holiday period. The data also shows that holiday bookings in these "interprovincial" cities have increased by 58% year-on-year.
Faced with sharp increases in hotel and airfare prices in popular tourist destinations, many tourists have turned to regions with less price fluctuation, where value for money has become an important criterion for choosing destinations. The purpose of travel has gradually shifted from "tourism for social media" (Daka tourism) to "immersive experiences." Search engine searches for hotels in remote destinations such as Xinjiang, Xizang, and Inner Mongolia have increased by 60% year-on-year.
Additionally, seasonal itineraries and integrated experiences that combine "scenery, culture, and immersion" are gaining popularity, and activities such as temple meditation, intangible cultural heritage crafts, and local cultural workshops have also gained widespread recognition, imbuing travel with a deeper sense of physical and spiritual healing.
International inbound and outbound tourism is showing a recovery
In terms of outbound tourism, in addition to short-haul destinations such as Japan, Thailand, and Hong Kong (China), Malaysia and Singapore also made the top five, highlighting the high appeal of Southeast Asian countries. Partner countries participating in the Belt and Road Initiative, such as Uzbekistan, Georgia, and Kazakhstan, are emerging as new growth areas for road trips for residents of mainland China, demonstrating increases in car rental bookings in these countries of 3, 2, and 10 times, respectively.
According to Umetrip.com, as of September 17, the number of domestic flight tickets booked during the National Day and Mid-Autumn Festival holidays in China exceeded 5.93 million, with the average daily booking volume increasing by approximately 28% year-on-year. The number of international flight tickets booked (outbound/arrival) exceeded 1.4 million, representing a year-on-year increase in average daily booking volume of approximately 16%.
Beyond neighboring countries, many Chinese tourists have also turned their attention to more distant African destinations. According to Ctrip, bookings to Kenya and Tanzania have increased by 130% year-on-year.
Notably, due to the calendar coincidence with holidays in Japan and South Korea, as well as the promotion of visa-free travel between China and Russia, the inbound tourism market is also showing growth during China's "Golden Week" holiday. The main source countries for tourists are South Korea, Japan, Thailand, Russia, and Australia. Many Japanese and Korean tourists choose to travel to China, with Shanghai, Beijing, Hong Kong, Dalian, Qingdao, and Tianjin among the top destinations. Russian tourists' interest in traveling to China is also growing: inbound bookings increased by 75% year-on-year, with Beijing, Shanghai, Sanya, Guangzhou, and Harbin emerging as the most popular destinations among Russians.
Please note: This information is raw content obtained directly from the source. It represents an accurate account of the source's assertions and does not necessarily reflect the position of MIL-OSI or its clients.
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