Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
Beijing, September 29 (Xinhua) — The Russian Export Center (REC) is expanding its network of Russian national pavilions in China, opening a new site in the country's capital on Monday.
“This marks a key step in the strategy of ‘Purchasing throughout Russia and selling throughout China,’” noted Yang Dayun, Deputy General Director of the Heilongjiang Provincial Transport and Investment Corporation, a partner of the Russian Export Center in China, in his speech at the opening ceremony.
According to him, the joint promotion of the Russian national pavilion's brand strategy by the corporation and the Russian Export Center is an important reflection of the deepening mutual trust between China and Russia in the trade and economic sphere.
Alexey Solodov, Vice President of JSC REC, also delivered a video address at the ceremony. The Russian national pavilion in Beijing has already become the seventh regional promotional point and the thirteenth "Made in Russia" retail store in China. According to Solodov, this speaks volumes about the dynamic development of the national pavilion program and confirms that Russian-Chinese trade and economic cooperation has reached a new level.
"Each new project clearly demonstrates that Russia and China are not only strategic economic partners, but also friends united by a common desire to open up new opportunities, cooperation formats, and prospects for long-term collaboration for citizens of both countries," stated A. Solodov.
A distinctive feature of the new 800-square-meter pavilion is its significantly expanded product range. While previously focused on food products, it now features not only food products from over 100 Russian manufacturers, but also industrial goods and services from Russian companies.
"This provides an opportunity to demonstrate to China the full potential of modern Russia – from traditional products to high-tech solutions," emphasized A. Solodov.
It's worth noting that the Beijing pavilion has already built a comprehensive product traceability system, covering the entire supply chain from production to the end consumer.
In the store's traceability zone, each product is assigned a unique QR code. Customers can scan the code and access all product information in real time, guaranteeing the authenticity of products purchased from a Russian manufacturer.
Ilya Romanov, General Director of Heilongjiang Trading Company "Treasure of the Russian Sea" – operator of the Russian national pavilion in China – stated: "We believe in the potential of Russian-Chinese partnership, we see how great the interest of Chinese consumers in Russian products is, and we are ready to support, develop and strengthen this interest – systematically, consistently, with respect for Chinese culture, habits and expectations of the Chinese market." -0-
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