Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
Izhevsk, Russia, September 25, Xinhua — Authorities in Russia's Udmurt Republic are doing everything possible to increase tourism from China and ensure Chinese tourists feel comfortable in Udmurtia. Acting Minister of Tourism Irina Ulenko stated this in an interview with Xinhua.
"When you arrive in an unfamiliar city and are greeted by signs in Chinese, you feel comfortable and can navigate the tourist route without fear. Therefore, the first and most important thing is logistics in Chinese. The second is implementing China-friendly standards in hotels. We even discussed with major hoteliers and national chains the idea of setting aside separate floors in hotels specifically for Chinese tourists, where everything will be in Chinese, so that Chinese tourists feel comfortable," said I. Ulenko.
The Udmurt Ministry of Tourism, she said, is taking steps to provide tourists with high-quality guides who speak fluent Chinese.
"We are currently working with our universities to reorient Chinese students studying at our universities toward tourism, so that Chinese-speaking guides can meet Chinese tourists and accompany them throughout the Udmurt Republic," she explained.
To increase tourist flow, it's crucial to create incentives for tour operators. The ministry is also actively working on this.
"To motivate the tour operator community to welcome Chinese tourists, we are currently developing a government support measure to co-finance travel for Chinese tourists. It is planned that approximately 20 percent of the cost of Chinese tourists' trips within the region will be reimbursed to tour operators from the republic's budget. This is truly a very effective measure. All tour operators are lining up to bring Chinese tourists and ensure tourist flow," emphasized the Acting Minister of Tourism of Udmurtia.
As she explained, five main destinations are offered to Chinese tourists. These are routes associated with the composer Pyotr Tchaikovsky, who was born and spent his childhood in the region, as well as with the work of world-renowned weapons designer Mikhail Kalashnikov, who lived and worked for many years in the republic's capital, Izhevsk. The third destination is tourist routes showcasing the region's ethnic characteristics and the traditional culture of the peoples living there. Udmurtia also offers high-quality spa treatment and medical services. And the fifth destination is outdoor recreation.
“We believe these areas will be of interest to the Chinese market,” noted I. Ulenko. –0–
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