Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
NANJING, Sept. 26 (Xinhua) — At a massive, modern manufacturing facility in Nanjing, capital of east China's Jiangsu Province, high-tech home appliances designed and manufactured by leading European home appliance maker BSH are quickly attracting visitors' attention.
These products include hoods with self-cleaning functions, new models of gas stoves and washing machines.
Welcoming a group of journalists who visited BSH's production base and R&D center in Nanjing earlier this month, Yao Yong, Chairman of BSH Electrical Appliances /Jiangsu/ Co., Ltd. (a BSH subsidiary), said BSH, which produces home appliances for renowned brands such as Bosch and Siemens, began its growth journey in the Chinese market more than three decades ago.
As a leading global manufacturer of household appliances, BSH first entered the Chinese market in 1994. Through continuous investment and production expansion, the company has gradually established a comprehensive service network in the country, as well as two production bases in Chuzhou (Anhui Province, eastern China) and Nanjing.
While sharing details about the company with journalists, Yao Yong highlighted the BSH Global R&D Center, which opened in Nanjing in 2024, marking the company's 30th anniversary in China. According to Yao Yong, as BSH's largest comprehensive R&D center in the world, this facility is important both domestically and globally and will serve as an innovation engine, giving the company an edge in global competition through the development of innovative products.
He also said the opening of the center also reflects the company's recognition of the Chinese market's enormous consumer potential, as well as the country's abundance of highly skilled labor and innovation.
"China is an innovation plateau," Yao Yong noted, explaining that in addition to the automotive industry and artificial intelligence, the country's innovations are also consistently evident in the home appliance industry.
Yao Yong said that the center has established in-depth cooperation with many Jiangsu universities, including Nanjing University, Southeast University, and Jiangnan University, and such cooperation has helped the company improve both its R&D level and product quality.
"Our confidence in long-term development in China has been further strengthened. We hope that through our efforts we can create and produce more high-quality products for Chinese consumers," Yao Yong stated.
According to Chen Chao, CEO of BSH Electrical Appliances /Jiangsu/ Co., Ltd., opportunities associated with rising consumption in China and the country's consumer support policies, such as trade-in programs, will support the company's revenue growth. "With the same budget, consumers tend to choose more premium brands and seek higher quality. I believe that rising consumption in China will make our products more appealing to customers," Chen Chao emphasized.
Forecasting the expansion of the market, especially for high-end home appliances, Chen Chao added that the company is trying to take advantage of the relevant measures of the Chinese government, making appropriate adjustments and taking advantage of the benefits these measures can bring to the company.
Yao Yun shares this opinion, stating that BSH products are fully aligned with the "rising level of consumption." "BSH offers products from the mid-to-high-end to the top luxury segment. For example, the Bosch brand focuses on family health and quality of life, while Siemens emphasizes advanced technologies and scientific and technological innovation."
Regarding production cost control, both Yao Yong and Chen Chao believe the strength of the Chinese supply chain has given the company an advantage in global competition. Currently, the Nanjing subsidiary sources most of its raw materials and components within China.
“From a supply chain perspective, China offers cost advantages in terms of raw materials, and this gives us an advantage in terms of controlling production costs compared to our global competitors,” Chen Chao noted.
A favorable local business climate is also crucial for the company's development. For example, the site selection, construction, project application, and administrative approval for the R&D center went very smoothly thanks to the support of local authorities, Chen Chao noted.
"Nanjing is fertile ground for investment and business development. We see that the city administration and local district government are truly open and effective," Yao Yong stated. "Responding to every request and not interfering when unnecessary has become a hallmark of the services provided by local authorities," he concluded. -0-
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