Translation. Region: Russian Federal
Source: Moscow Government – Moscow Government –
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Open until September 24 accepting applications The second cohort of the 2025 citywide educational project "Your Start in Tourism" is open. This is a unique opportunity for young people aged 18 to 35 who want to gain a better understanding of Moscow's hospitality industry and take their first steps in the profession.
Over its three years of operation, the project has become an important part of the capital's educational ecosystem and a launching pad for future tourism industry specialists. The program is designed so that students combine lectures and seminars with practical training, learning about key tourism trends such as digitalization, custom itinerary creation, and the development of creative industries, while also learning from industry experts.
"Your Start in Tourism" is actively expanding beyond its traditional audiences: from 2023 to 2025, the project team held over 70 road shows at Moscow colleges and universities. As a result, hundreds of students joined the program, combining participation in the project with their full-time studies.
In anticipation of the new intake, graduates of previous years shared their impressions of the intensive course, stories about their first career successes and plans for the future.
Career steps
Graduates of the last three streams confirm: the intensive course helps find a job and start a career. Young specialists have already found employment in Moscow tourism companies, opened their own projects and continue to develop.
For Timur Khairtdinov, a student at the Moscow Financial College, the program was the first step in career growth. After completing the course, he worked as a tour guide at the Lego Brick Star Museum and at the Robostation site at VDNKh. Timur is now an employee of one of the capital's tourist centers.
"The project "Your Start in Tourism" became a real beginning for me, when I was just thinking about changing my field of activity. Thanks to it, I found myself in tour guiding and was able to find a job. Now I know for sure that I want to develop in this field," the graduate noted.
Darya Kostryukova, a third-year student at the National Research University Higher School of Economics (majoring in Creative Industries Management), organized her own project after completing the intensive course: the expedition club "Zaneslo." Her team has already conducted four expeditions. The most valuable experience for her was gaining an inside look at the tourism industry. After attending a lecture on career options, she updated her resume and received several job offers. But most importantly, she created her expedition club to develop the regions through creative industries.
Opening Horizons
Another project graduate is Liliya Bikkulova. For her, "Your Start in Tourism" was more than just a course, but an opportunity to discover new horizons and gain confidence.
"The intensive course was incredibly enriching: I learned a lot about the tourism industry, met like-minded people, and gained practical tools for professional growth. This project gave me a real start in my career: I was able to find a job at the tour operator company Fun
Polina Lesnyak decided to combine her first-year studies in the Geography Master's program at Lomonosov Moscow State University with attending the "Your Start in Tourism" intensive course. Now she's putting her newfound knowledge into practice, working at the tour operator company Smorodina. The project helped Polina gain new knowledge and valuable experience in the tourism industry. She particularly appreciated that the classes were taught by experts who shared real-life case studies. The practical activities made the course even more useful and inspiring.
The pilot project "Your Start in Tourism" began in 2022. Within a year, two cohorts brought together more than 2,100 students from specialized colleges and universities in Moscow. Over 3,000 people have graduated from the program. These new and attractive talent pools, equipped with the necessary knowledge, are attractive to employers.
Intensive Your Start in Tourism is available to young professionals from all regions of Russia. The project is being implemented within the framework of the initiative "Personnel for Tourism" of the national project Tourism and Hospitality with the aim of improving the level of customer service through high-quality training of personnel. More information about Russia's national projects and the capital's contribution can be found atspecial page.
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