Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
Moscow, September 16 /Xinhua/ – The number of Chinese advertisers on the Yandex Internet portal increased by 45 percent in the first half of 2025, with their total investment exceeding 3 billion rubles /about 36.2 million US dollars/, Forbes reported, citing Yandex's press service.
"In January-June 2025, the number of Chinese advertisers on Yandex increased by 45 percent compared to the same period last year. Their total investment exceeded 3 billion rubles, the company's press service told Forbes. The leaders in terms of advertising budgets were representatives of the auto industry, and the top also included companies from the gaming industry and from the sphere of household appliances and electronics," the Forbes publication says.
Chinese companies are most active in investing in advertising in mobile applications, with corresponding investments growing 2.2 times. The number of Chinese mobile applications connected to the Yandex advertising network increased by 42 percent.
According to Yandex's press service, Chinese gaming companies have increased their advertising investments almost twofold, while Chinese fashion brands have increased their advertising budgets by 40 percent. The growth in advertising budgets for medical and pharmaceutical companies was 38 percent, and for automakers, 29 percent.
Against the backdrop of the visa-free regime with China introduced on September 15, Chinese companies in the tourism sector have also become interested in advertising in Russia, Yandex noted. –0–
Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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