Translation. Region: Russian Federal
Source: Ministry of Economic Development (Russia) – Ministry of Economic Development (Russia) –
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The official opening of the 31st International Forum and Exhibition "Leisure-2025" took place in Moscow. As part of the business program of the forum, a plenary session "Tourism in a New Dimension" was held, moderated by Sangadzhi Tarbaev, Chairman of the State Duma Committee on Tourism and Tourism Infrastructure Development. The session participants discussed the transformation of the market under the influence of digital innovations, as well as strategic vectors for the development of the industry. Particular attention in the discussion was paid to strengthening international cooperation, primarily with the People's Republic of China.
In his speech, Nikita Kondratyev, Director of the Department of Multilateral Economic Cooperation and Special Projects of the Ministry of Economic Development of the Russian Federation, told the participants in detail about the measures taken to increase the inbound flow from China to Russia.
"China, as you rightly noted, is Russia's most important partner on the world stage. The decision to abolish visa formalities announced last week at the EEF only emphasizes the friendly and trusting nature of bilateral relations. China is the main exporter of Russian tourism services, we have a common border, so the abolition of the visa regime is a significant opportunity for the country's economy and border regions in particular," noted Nikita Kondratyev.
He also stressed that the current mechanisms for visa-free group tourism, launched in August 2023, have already proven their effectiveness: almost 2 million tourists have taken advantage of this opportunity. In order to further intensify tourist exchanges, work is underway with the Chinese Foreign Ministry to modernize the current agreement: it is planned to reduce the minimum group size from five to three people and increase the length of stay from 15 to 21 days, which fully meets the demand for family and health holidays.
A significant part of the report was devoted to the comprehensive work on promoting Russia in the Chinese tourism market under the single brand Discover Russia. In this area, a catalog of 11 specialized tour routes has already been formed, six of which were created taking into account the preferences of Chinese travelers. Campaigns are being conducted in the social networks WeChat, Weibo, Douyin, as well as regular participation in key specialized exhibitions in the PRC.
A separate block of measures is aimed at adapting Russia's tourism infrastructure to the needs of guests from China. Within the framework of the national project "Tourism and Hospitality" by 2030 it is planned to build about 400 hotels and 50 large infrastructure facilities. Key attention is paid to certification according to the China Friendly standard, confirming that services meet the expectations of Chinese tourists. In parallel, work is underway to increase the availability of payment instruments for them.
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