Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
BEIJING, Sept. 14 (Xinhua) — Experts have presented innovative strategies to promote traditional Chinese medicine (TCM) services in the international market, with a focus on Central Asian countries and Russia, at the ongoing China International Fair for Trade in Services (CIFTIS-2025) in Beijing.
At the TCM International Cooperation Forum on Trade in Services, Li Jun, director of the Academy of International Trade and Economic Cooperation under the Ministry of Commerce of the People's Republic of China, noted that the growth of China's services exports has already outpaced the growth of goods exports.
He stressed the need to exploit the global opportunities created by the growth of medical tourism by integrating the unique benefits of TCM with cross-border medical services.
According to forum participants, TCM is becoming a new growth point for Chinese services exports within the framework of the Belt and Road initiative.
Chen Yuzhuo, Chairman of the Committee on Integration of Medicine and Health of the World Federation of TCM Societies, emphasized the prospects of the “TCM Silver Economy” model to address the problems of global population aging.
“The unique advantages of TCM in disease prevention, treatment of chronic diseases and rehabilitation should be fully utilized,” he said.
A striking example of TCM's successful entry into the international arena was shared by Huang Bingzhu, director of the Xixuntan Chinese Medicine Exhibition Hall at the Sanya Hospital of Traditional Chinese Medicine. The institution is active both in the domestic market and abroad, offering rehabilitation services to foreign guests.
To overcome cultural and language barriers, Sanya Hospital has developed a hands-on approach to training, focusing on mastering specific skills. “The training focuses on practical skills rather than complex theory. Students learn 1-2 specific techniques that they can immediately apply in practice,” Huang Bingzhu explained.
"In Central Asian countries and Russia, large-scale TCM projects such as thick-needle acupuncture and massage are gaining popularity. Russian tourists in Sanya often look for such services, along with beach holidays and dentistry," Huang Bingzhu added.
“15 years ago, I tried traditional Chinese medicine for the first time, and the result was excellent,” shared a Russian tourist named Alexandra. “Every year, I take my whole family from my hometown to Moscow, then fly to Beijing, and from Beijing to Sanya. Although the journey is not short, the effect of treatment using traditional Chinese medicine is really good, and this health trip is worth it,” she added.
According to the report, over more than 20 years, Sanya Hospital of Traditional Chinese Medicine has received over 100,000 patients from more than 30 countries and regions participating in the Belt and Road Initiative, including Kazakhstan, Tajikistan, Kyrgyzstan, Uzbekistan, Russia, and Turkey. In addition, the hospital has signed contracts to provide TCM health and training services with countries such as Sweden and Malaysia. -0-
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