Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
BEIJING, Sept. 11 (Xinhua) — The 2025 Eurasian Fashion Week kicked off Wednesday at the Urumqi International Textile and Garment Trade Center in northwest China's Xinjiang Uygur Autonomous Region, with the theme "Silk Road Fashion Community for a New Chapter of Eurasia," Xinjiang News Portal reported Thursday.
Over the course of six days, the event will feature 18 fashion shows featuring many famous designers and brands from different countries, including Russia, Uzbekistan, Kazakhstan, Kyrgyzstan, Mongolia and China.
The Uzbek brand “LALI” is participating in the Eurasian Fashion Week for the first time. According to its brand manager, such a platform is very useful and intercultural exchanges are extremely important for the growth and development of the brand. “LALI” hopes to expand its horizons at the Fashion Week, find more inspiration for design and build more active collaborations with designers from all over the world.
For the original Xinjiang designer brand “ALIM ADIL”, this is the second time in a row to participate in the Eurasian Fashion Week. In its first time, it not only won the recognition of many domestic fashion resources, but also achieved a breakthrough in the international arena. This time, “ALIM ADIL” prepared a series of collections mixing Chinese style with satin patterns to attract attention and enter wider markets.
In recent years, the Eurasian Fashion Week platform has helped a cohort of local designers and brands grow rapidly. By showcasing their talents, increasing their visibility and expanding their markets, they are becoming an emerging force in the fashion industry, said Sun Xiuqin, chairwoman of the Xinjiang Fashion Designers Association.
It is worth noting that the Eurasian Fashion Week has been successfully held eight times and has become not only a major fashion event, but also an important bridge for cultural exchanges between China and Eurasian countries.
The 9th Fashion Week aims to further strengthen regional cultural exchanges and economic and trade cooperation, promote the optimization and upgrading of Xinjiang's textile and garment industry, and build famous local "Made in Xinjiang" brands based in Xinjiang that target domestic and international markets. At the same time, this Fashion Week aims to promote in-depth cooperation among Eurasian countries in fashion design, brand promotion, talent training, etc., and promote the prosperity and development of the fashion industry, bringing new inexhaustible energy to the Eurasian textile and garment industry. -0-
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