Modern technologies for good deeds. Capital entrepreneurs talk about charity, responsibility and support of the city

Translation. Region: Russian Federal

Source: Moscow Government – Government of Moscow –

An important disclaimer is at the bottom of this article.

Moscow is a city of good deeds. All caring people, including entrepreneurs and manufacturing companies, join charity events and programs. They support those who need it, implement sports, scientific and social projects.

On International Charity Day, which is celebrated on September 5, a mos.ru correspondent learned what good initiatives Moscow entrepreneurs are implementing, who they are helping, and what social responsibility of business is.

Smart Medallion for Guide Dogs

The leading Russian developer and manufacturer of smart cards and RFID identifiers for various sectors of the economy, Smart Systems, decided several years ago to abandon part of its internal corporate costs and direct the funds to charity. Today, the company is implementing several good projects on an ongoing basis.

"It is important for businesses to participate in all areas of city life, including charitable, social, educational, and research projects. Successful companies are usually the first to test, implement, and use cutting-edge scientific and technological achievements. They have resources and unique products that can change someone's life for the better and bring specific, tangible benefits. We are implementing several good initiatives – from funding scientific projects to direct deliveries of goods free of charge," said Nikita Kozhemyakin, CEO of the company.

Thus, the enterprise supports the training and canine center "Assistant Dogs" and the school for training guide dogs of the All-Russian Society of the Blind. The organizations are supplied with syringes for chipping animals and smart medallions of their own design free of charge.

"The medallion has an NFC tag built into it. If you touch it with a smartphone or scan the QR code, the website of the canine organization will open. It says that this is a service dog and needs to be returned to its owner as soon as possible, and you can also find contact information, learn the animal's name, and ways to help it not get nervous when separated from its owner. In 2025, the medallion joined the collection of the Technical Museum in Brno (Czech Republic), where it became an exhibit of the "Culture of the Blind" exhibition and took pride of place next to the silver commemorative coin of Louis Braille," added Nikita Kozhemyakin.

In addition, the company is donating paper to the All-Russian Society of the Blind for the production of certificates for visually impaired people with an NFC tag. It leads to a page containing important legal information. This makes it easier for a person to confirm that they need to go to a café or clinic accompanied by a service dog.

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Grants for good deeds and digital desks

Participation in good initiatives has become a tradition for companies – residents of the special economic zone (SEZ) "Technopolis Moscow".

For example, the pharmaceutical company Binnopharm Group holds a grant competition called “Give Good.” The company’s employees can receive funds to implement their ideas — from landscaping and repairing social institutions to creating creative spaces for children.

Other initiatives also receive support: collecting humanitarian aid, the New Year's campaign "Yolka Dobra", visits to animal shelters. The company's employees organized an inclusive picnic, purchased special desks for home schooling for children with musculoskeletal disorders and mental disabilities, paid for the work of nannies in families where they were needed.

Another company, a resident of the SEZ, NexTouch, implements many good projects to support education, inclusive education, youth initiatives, scientific research, and also helps those who find themselves in a difficult life situation. The company equips children's hospices, schools, libraries, medical institutions and veterans' organizations throughout Russia with interactive panels, digital desks, projection systems and other modern equipment free of charge. The devices can be used by people with hearing, vision and motor impairments.

"Charity has become one of the company's missions. Modern technological devices should be accessible to everyone without exception and improve the quality of life. For example, the induction system we developed, which allows people with hearing impairments to receive information, we install free of charge in all manufactured devices by default. Charitable support is also provided both within the framework of the company's systemic, regular projects, and through targeted charity events," said Vladimir Krikushenko, the company's general director.

The company's employees are happy to participate in good campaigns. For example, they deliver humanitarian aid to residents of new regions of Russia and medical care products to hospice patients, and become blood donors. The company's employees also actively helped organize a large tournament for blind football players.

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Customization of clothes and children's drawings

Good initiatives are also implemented by the project participants "Made in Moscow"They support people with cancer, orphans and animals in shelters.

"The project companies receive support from the city, feel their responsibility and strive to help those who are in particular need. Many charity events are related to helping participants in a special military operation and inclusion. In addition, we provide a site on Bolotnaya Square for charity meetings. There is a stage, screens, a tribune, trade equipment and other necessary infrastructure," said Alexander Belyaev, head of the Made in Moscow project.

Clothing manufacturer WKS offers customers to buy a stylish tortuga (waterproof jacket) and immediately order a unique decoration for it – embroidery with an image of a dog. The funds received from customization are sent to the rehabilitation center for temporarily homeless animals "Yuna". Another Moscow brand, TintBerry, created a limited series of nail polish and began to transfer part of the proceeds from its sale to a center for rescuing orphaned bears in the Tver region.

Cosmetics maker Eat My teams up with foundation "Butterfly Children", which helps children with epidermolysis bullosa. The summer series of lip balms came out with labels created by the foundation's wards, and the proceeds from sales go to the treatment and rehabilitation of children. Another brand, La Fabrique, collaborated with the Konstantin Khabensky Foundation and donated part of the proceeds for three months to help children and young people with brain tumors.

The United Europe Holding Group of Companies has launched a charity project called "Give Joy". Buyers are offered body care products and household chemicals with unusual labels, the layouts for which were drawn by children from the organizations under their care. The project supports the Bolohovskaya School for students with disabilities in the Tula Region, as well as the Pokrov and Kovcheg children's centers. Almost 200 children live in them.

If part of the proceeds from the sale are directed to good deeds, then each buyer becomes a benefactor. To help, it is enough to buy a useful product.

Everyone can contribute and support those in need with the help of charity service on the mos.ru portal. To do this, you can select one or more NPOs and make a transfer. For those who find it difficult to make a choice, there is the “Help everyone” option. Then the payment will be divided equally between all the charitable programs in the category. You can also help the selected organizations regularly: to do this, you need to log in to the mos.ru portal and after the first transfer, click on the “Connect auto payment” button. This form of support allows non-profit organizations to plan their activities, increase the number of wards and launch long-term assistance programs.

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Quickly find out the main news in the official channels of the city of Moscow in messengers Max And"Telegram".

Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.

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