Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
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Holding major city events stimulates economic activity of the capital's residents and tourists, especially young people and families with children. One of the striking examples is the project "Summer in Moscow", which offers various types of recreation.
"The economic effect of the Summer in Moscow project is linked to its broad and well-thought-out geography. The events cover the gastronomic, cultural and shopping areas of the capital, attracting additional traffic to them. Tourists highly value interactive and diverse recreation formats, and as a result, the number of those who want to visit Moscow again is growing. In turn, the progressive dynamics of tourist flows provides an incentive for the development of the capital's hospitality industry. In addition, it contributes to an increase in the number of jobs in the Moscow economy and ensures a growing demand for goods and services from related industries," explained independent economist Andrei Barkhota.
Based on the results of the first two months of the season, the capital Tourism Committee conducted an online survey among more than 500 city residents over 18 years old, and the Russian Field team additionally interviewed over 700 Muscovites and tourists who visited the events of the Summer in Moscow project. The study showed that this season about 40 percent of guests are people under 35. Another 37 percent of visitors come to the sites with their families, and two thirds of them with children.
“Considering that it is the youth that largely sets the trends, and families with children demonstrate high consumer activity, we can expect that interest in Moscow and its events will only grow,” the expert added.
"Summer in Moscow" is being held in the capital for the second time. The economic effect of the project became noticeable last year: by the end of the season, tourist revenues to the city budget amounted to 54.5 billion rubles, and the volume of tourist and excursion consumption reached 398.1 billion rubles. In total, over 131 thousand events were held at the project sites last year, with a total of over 38 million people participating.
Also then, a significant part of the program was created by Muscovites themselves: residents, businesses and non-profit societies organized 25 thousand events. Participation in the project allowed more than 1.1 thousand entrepreneurs, who held about 8.5 thousand programs, to increase the recognition of their brands. The economic dynamics of the current season allow us to expect that it will exceed last year's figures.
The total contribution of the travel industry to the capital's economy in 2024 is estimated at 1.7 trillion rubles. Each ruble of budget funds allocated to increase Moscow's tourist attractiveness additionally increases the capital's economy by 35.7 rubles. According to experts, further development of event tourism by 2030 could bring over 260 billion rubles to the city's budget system.
"Summer in Moscow" — the main event of the season. The project is aimed at strengthening social and family ties, as well as the personal development of its participants. Thanks to a variety of programs, including educational, cultural and sports events, it unites Muscovites and guests of the city of different ages, social groups and creates conditions for obtaining new knowledge, creative growth and an active lifestyle.
The Moscow Tourism Committee is creating a relevant information field, which covers the dynamics of hospitality development in the city. The tourist flow in 2024 amounted to 26 million people and exceeded pre-pandemic indicators. Revenues to the Moscow budget are estimated at 235 billion rubles. Detailed analytical information dedicated to the capital's tourism industry can also be found on the portal "Russpass. Business".
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