Participants of the Moscow Longevity project presented looks from the collections of capital brands at Moscow Fashion Week

Translation. Region: Russian Federal

Source: Moscow Government – Government of Moscow –

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Participants of the Moscow Longevity project took to the catwalk at Moscow Fashion Week. They presented looks from the collections of capital brands in the Made in Moscow project show.

"Older city residents are increasingly interested in the fashion and self-care sphere, and one of the most popular areas of "Moscow Longevity" remains the "Beauty and Style" block. Separately, we can highlight the "Royal Posture" modeling school, which was one of the first to begin its work in the project in this area. Now it is attended by about 700 people, many of whom already feel confident on the podium, act in advertising campaigns and participate in professional photo shoots. Classes help participants to reveal their potential, gain self-confidence, and find new vectors for professional development. During the work of the modeling school, dozens of graduates took part in fashion shows in the capital, as well as in special fashion projects of "Moscow Longevity", "said the deputy head of the Department of Labor and Social Protection of the Population of the City of Moscow

Vladimir Filippov.

The participants of "Moscow Longevity" were able to make a name for themselves thanks to classes at the modeling school "Royal Posture", where women are taught not only a beautiful gait and the art of defile, but also how to take care of themselves, define their unique style and work on their image. Here they cultivate the ability to feel confident both on the catwalk and in life.

The school's students got a chance to take part in the country's main fashion event — Moscow Fashion Week. After a careful selection, the organizers chose two models who were given the honor of presenting outfits by Moscow designers.

Natalia Kichaeva, a participant in the Moscow Longevity project, noted that she had never associated herself with the catwalk, but after going to modeling school and seeing the participants at the show, she decided to give it a try. She admitted that it was difficult at first, but now, when she goes on the catwalk, she feels confident.

The school pays great attention not only to the technique of the fashion show, but also to the development of plasticity, the ability to present oneself and work in a team. The podium for the participants is an opportunity to prove to themselves that age is not a barrier to new achievements.

Another participant in the project, Yulia Treivas, emphasized that for her, going on the catwalk was an exciting event, since she was able to work with the younger generation of models and gain new experience from them.

All senior citizens who wish to join the Beauty and Style classes can do so: women over 55 and men over 60. You can choose a group and sign up for it right away atmos.ru portal or in any Moscow longevity center.

Support for senior citizens in Moscow meets the goals and objectives of the federal project "Older Generation" of the national project "Family". You can learn more about Russia's national projects and the capital's contribution atspecial page.

Quickly find out the main news in the official channels of the city of Moscow in messengers Max And "Telegram".

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