Translation. Region: Russian Federal
Source: Novosibirsk State University –
An important disclaimer is at the bottom of this article.
From August 19 to 23, the Alfa-Bank case championship was held at Krasnaya Polyana in Sochi. The championship consisted of two stages: remote (case solution) and in-person (revision, defense). At the first stage, teams had to develop a new banking product focused on the needs of a youth audience, present a UX prototype and demonstrate the profitability of this idea for the bank. After that, the results of the selection stage were summed up: only 20 teams out of 724 made it to the final, which had to refine their solution: shoot a promo video, develop an MVP demo and, finally, present it to leading Alfa-Bank experts in Sochi.
— Our team is a team of the strongest students in the country. For example, we have already worked together with Alisa German and Daria Yudina from Bauman Moscow State Technical University. Each of us is a winner of a RUB 1 million prize for winning the largest all-Russian competition (Bolshaya Peremena, Tvoy Khod), for which we were included in the state information resource about people who have demonstrated outstanding abilities. We were joined by Olga Somova (NSU), the winner of the All-Russian legal case championship MGIMO Law Championship, who brilliantly worked out the regulatory risks of our fintech product, and Maria Kolobova from OSU, the winner of the International Festival of Sports Programming "Code of the World", who revived our ideas in the interface. We believe that the strength of our team is in its diversity, and the formula for success is ambitions multiplied by expertise in various fields, and the desire to change the world for the better! — shared Alina Churkina, a 4th-year student majoring in Management Faculty of Economics, NSU.
The team's presentation was dedicated to presenting the concept of new banking for Generation Z. The girls analyzed the values of young people and came to the conclusion that zoomers value such things as development, status, and community. The team proposed moving away from the traditional approach, where a bank is perceived solely as a tool for transactions, and presented an emotional-behavioral platform that turns banking into a tool for personal growth. This approach is aimed at forming long-term loyalty and reducing customer churn through integration into the daily life and interests of the young audience. All this is the result of three weeks of intensive work: analyzing the values of Generation Z and the best practices of fintech and lifestyle brands, designing a viable business model with forecasts for monetization and key metrics; developing a product prototype, a promotion plan, and, finally, filming a promo video for its presentation.
— The final stage of the case championship can be divided into the final and the super final. In the final, 20 teams had to present a 2-minute pitch and show a promo video. An hour later, a list of 10 super finalist teams was announced, which had to present their solution to the experts again. In my opinion, the main task in the final was to cope with our emotions: excitement, fear and fatigue after a busy day of presentations. In the super final, we had to not only clearly and convincingly convey the key ideas of our product, but also answer difficult questions from the jury, demonstrating a deep understanding of the market and the needs of the youth audience, — added Olga Somov, a 4th-year student of the Jurisprudence program at the Faculty of Economics of NSU.
Olga and Alina's team made it to the super final (top 10 strongest teams in the country) and, based on its results, became the winner in the nomination "Best Promo Video", for which they were awarded the opportunity to undergo a priority internship at Alfa-Bank.
— Alfa Case Camp is a completely new level of championships. We didn’t just defend the solution, we literally lived it for several days: we discussed non-standard solutions for launching banking products, received personal consultations on pitching and our careers from Alfa Bank top managers. This program gave a unique opportunity not only to present our solution, but also to directly exchange experience with experts who are shaping the future of banking technologies today. Winning the “Best Promo Video” nomination and reaching the top 10 strongest teams in the country confirmed that we not only know how to think strategically, but also implement creative ideas efficiently, which is certainly nice. But the main prize is the people, knowledge and emotions that we took with us! — Alina shared her impressions.
— Participation in the Alpha Case Camp was not only a great opportunity for me to apply theoretical knowledge in practice, but also a unique experience of teamwork in a real business environment. In addition to professional growth, I received a lot of positive emotions from the inspiring atmosphere of the mountain resort, the rich educational program and informal communication with guys from different parts of Russia. This case championship helped me understand how important creativity, flexibility of thinking and the ability to quickly adapt to new challenges are, — Olga added.
Material prepared by: Varvara Frolkina, NSU press service
Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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