Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
An important disclaimer is at the bottom of this article.
Over five years, the total turnover of the capital's fashion industry has grown by 1.5 times and by the end of 2024 exceeded 255 billion rubles. Moscow brands continue to expand their presence in the domestic and international markets, including through city programs. This was reported by Natalia Sergunina, Deputy Mayor of Moscow.
"Promoting Moscow manufacturers in Russia and abroad is an important area of our work. One of the key tools is the Made in Moscow program. Every fifth resident is involved in the fashion industry. The project's online showroom features 15,000 items of clothing, footwear, accessories, and jewelry. This is more than 40 percent of the total number of goods," said Natalia Sergunina.
In addition to the online platform, brands place their products on the shelves of five branded offline stores, participate in city events and major specialized events.
As part of the project "Summer in Moscow" Art pavilions of the program are open "Made in Moscow"In two of them – on Kuznetsky Most and Bolotnaya Square – you can put together fashionable looks.
From grants to export contracts
Entrepreneurs also have access to other tools to develop their business. For example, industry representatives can receive a grant to patent products in Russia and abroad, conduct pilot testing of new materials at city sites, take out a preferential loan, select premises for production, and reimburse the costs of equipment and employee training.
The Moscow Export Center regularly organizes trips to international exhibitions and forums. Thus, in April, the capital's designers visited Kazakhstan Fashion Week in Alma-Ata as part of a business mission.
The export geography of Moscow fashion brands covers such promising markets as China, India, Malaysia and the United Arab Emirates.on the center's website You can also find a list of foreign online platforms available for posting products.
You can establish international contacts without leaving the city. On September 2, the fifth Moscow Fashion Week ends in the capital. This large-scale industry event combines several formats at once: a business program with the participation of international experts, collection shows, an open market for city residents and tourists, and a showroom for business negotiations. This approach gives designers the opportunity to meet foreign colleagues, exchange experiences, discuss industry trends, present their work to a wide audience and find new sales markets.
Over the previous four seasons, participants in Moscow Fashion Week have agreed to sign contracts totaling 660 million rubles.
Quickly find out the main news in the official channels of the city of Moscow in messengers Max And"Telegram".
Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
.