Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
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From August 28 to September 2, city residents are invited to the festival "Summer in Moscow. Fashion and Beauty". It will be held as part of the fifth Moscow Fashion Week, organized by the Fashion Fund with the support of the Moscow Government. The capital's businesses organize shows, master classes, markets and special events. Admission is free.
The festival will open on August 28 with a large-scale event Beauty Night Out on Tverskoy Boulevard. From 15:00 to 21:00, city residents will be able to visit free makeup zones and from 17:00 to 21:00 — express styling zone, from 17:00 to 19:00 take part in master classes on creating body kits and until 21:00 — flowers, and at 19:30 get to the interactive lecture "How to bring catwalk trends to real life". The site will also host a cosmetics and accessories market.
On August 29, from 11:00 to 17:00, guests are invited to play Memory and receive gifts. At 17:30, million-follower bloggers will tell you how to start showing up on social networks. At 19:00, a psychologist will give a lecture on imposed beauty standards and offer practices for getting rid of them.
Every day from August 29 to 31 from 13:00 to 19:00, beauty stations will be open, where guests will be offered make-up, express styling, or body decoration in a tattoo bar with glitter.
You can take your own photo or use the services of a photographer in photo zones created together with street artists.
The fashionable market of local brands, part of the festival "Summer in Moscow. Fashion and Beauty", will present products made of natural fabrics, stylish handmade jewelry, elegant embroidered bags, cozy sleep masks, cosmetic bags and accessories, as well as natural cosmetics. There, guests will be able not only to purchase exclusive products, but also to meet the creators of the brands, learning the history of the creation of each collection.
A special event of the festival is a fashion show on September 1 at the L. N. Tolstoy Museum-Estate in Khamovniki with the participation of designers, buyers, bloggers and famous people. The unique space will allow combining modern fashion with classical heritage.
The festival "Summer in Moscow. Fashion and Beauty" continues the tradition of city holidays that unite different spheres of Muscovites' lives. It offers new formats of communication, inspiration and self-expression. The program is designed so that every visitor – from a lover of classical style to a fan of modern trends – can find something close to themselves here.
The fifth Moscow Fashion Week will be held from August 28 to September 2, 2025. The main venue will be Zaryadye Park. The program includes shows by Russian and foreign designers, lectures by experts, the World Fashion Shorts short film festival, as well as a market and showroom.
Project "Summer in Moscow"— the main event of the season. The project is aimed at strengthening social and family ties, as well as the personal development of its participants. Thanks to a variety of programs, including educational, cultural and sports events, it unites Muscovites and guests of the city of different ages, social groups and creates conditions for obtaining new knowledge, creative growth and an active lifestyle.
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Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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