Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
BEIJING, Aug. 22 (Xinhua) — The 2025 Shanghai Cooperation Organization (SCO) summit will be held in northern China's Tianjin City from Aug. 31 to Sept. 1. Ahead of the international event, Tianjin has launched a themed online mass campaign, "Welcome the SCO," to fully showcase the city's charm and the hospitality of its people.
According to the local newspaper Tianjin Ribao, the event includes two main blocks: audio postcards “Sounding SCO: Send Tianjin by Mail” and vlogs “SCO in My Eyes”. In recent days, city residents have been actively recording voice greetings, sharing original videos and other interactive materials, jointly preserving the bright moments of the city's life and conveying warm wishes.
According to the report, the audio postcard campaign “Sounding SCO: Send Tianjin by Mail” invites guests to create personalized audio postcards to send Tianjin’s beautiful scenery, local cuisine, culture, and best wishes for the SCO summit to their families and friends. Each postcard includes a distinctive image of Tianjin and a voice greeting, which can be shared on social media to convey the hospitality and charm of the city to others. A special postbox for audio postcards has been set up in the Wudao Cultural and Historical Quarter of the city: scan the QR code to print out an AR version of the postcard and experience Tianjin’s unique architecture through AR animation.
The “SCO in My Eyes” vlog sharing campaign encourages residents to capture Tianjin’s historical and cultural heritage, modern city appearance, and achievements in international exchanges, showcasing the city’s diversity, openness, inclusiveness, and innovation through original videos. Participants can post their work on one of the country’s popular social media platforms, and also have a chance to win prizes and special surprises.
In the Wudao district, a colorful postbox for audio greeting cards attracted many visitors. “We wish the SCO summit a complete success, we are waiting for you in Tianjin!” Ms. Wu from Heping district recorded a voice greeting with her daughter using a mobile phone. Soon, the SCO-themed audio greeting card was ready.
The mother and daughter shared this “talking” postcard in a group with their family and friends: “Tianjin is becoming more beautiful every day, let’s be worthy hosts together and support our city!”
As the evening approached, on the embankment of Jinwan Square, student Li Xiang, who was filming a vlog with a camera in his hands, talked about the history and culture of Tianjin with the Jiefang Bridge in the background. In the frame of the lens, the night landscape of both banks of the Haihe River was shining with lights, and the silhouettes of volunteers in red vests harmoniously matched the city lights.
"These humble workers and the beautiful night cityscape together create the most unique image of Tianjin. I hope that my writings will help more people get closer to the SCO summit and understand the charm of Tianjin," Li Xiang shared. -0-
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