Translation. Region: Russian Federal
Source: Peter the Great St. Petersburg Polytechnic University –
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Valeria Rekina, a graduate of the Master's program at the Civil Engineering Institute in the Design program (profile Design in Digital Marketing) from Severodvinsk, created a prototype of a mobile version of a website for multidisciplinary medical clinics. Her development won thegrant competition of the Committee on Science and Higher Education St. Petersburg and interested specialists.
As Valeria notes, the relevance of the project is made up of a combination of three aspects.
Federal project "Creation of a single digital circuit in healthcare based on the unified state information system (EGISZ)". Research in the field of medical marketing, which notes the trend of increasing consumer demand for paid medical services. The need to adapt to various interfaces of medical clinic websites.
Valeria reviewed the factors influencing the structure of medical clinic websites, and used them to evaluate existing interfaces, as well as template solutions, which became the basis for developing a value proposition. A detailed marketing study was aimed at analyzing the target audience, namely its consumer preferences, needs, and ways of interacting with the medical website. Based on this, the information architecture of the digital resource was developed, as well as additional sections and functions that were implemented in the prototype.
Valeria then conducted a three-stage prototype testing, after which it became clear that the proposed structure and navigation were more user-friendly. In addition, patterns were identified in solving typical problems by people of different age groups. After that, the UI design of the main screen was developed, demonstrating the possibilities of adapting the prototype.
Thus, as a result of the study, the factors influencing the structure of the mobile version of medical sites were systematized, proposals were formed for designing an interface aimed at users from different age groups, and an animated prototype was developed that can be used as a template solution.
As Valeria notes, the results obtained have practical value for private medical organizations in St. Petersburg that are seeking to optimize their digital services.
This topic was chosen due to existing consumer problems, such as the need to adapt to different interfaces and the complexity of information perception, which were identified during the analysis of medical institution websites. I would like to express my gratitude for the contribution to the work to the scientific director Elena Valeryevna Knyazeva and scientific consultant Marina Borisovna Yanenko. I would like to express special gratitude to Maria Valeryevna Illarionova for supervising the stages of creating the architecture and UX design of the prototype, – said Valeria Rekina.
Three RINTS articles and a presentation at scientific conferences have been published on the topic of the research. This year, at the ISI Science Week, in the Design in Industry and Information Environment section, Valeria Rekina's development was awarded a first-degree diploma.
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