Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
An important disclaimer is at the bottom of this article.
Over 2.5 thousand applications have been submitted by Moscow entrepreneurs to participate in the special project "Time of Opportunities" since its launch. It runs from June 1 to September 14 as part of "Summer in Moscow" and is aimed at supporting and promoting business.
The special project "Time of Opportunities" involves entrepreneurs from the catering, services, education and creativity, beauty industry, trade, culture and sports, as well as the hotel business. They prepare special offers: free events, promotions with gifts or discounts from 25 percent. This allows businesses to tell about their brand and attract new customers. Over one thousand participants joined the special project by the end of two months.
The most active are entrepreneurs in the catering sector, who submitted over 700 applications. The service sector is not far behind – over 650. The top three is rounded out by representatives of the trade sector, who submitted over 400 applications.
For example, in Ryabchik Café, for the special project “Time of Opportunities,” they made marshmallows in the form of a rosebud based on seasonal berries — strawberries and blueberries. Until September 7, when ordering any hot dish, guests are given it as a gift. According to the owner of the establishment, the special project is an excellent opportunity for restaurateurs to make a name for themselves and attract visitors without additional financial investments in marketing.
"Our main goal is to surprise our guests, so we have developed an offer that evokes clear associations with summer. Thanks to our participation in the project, people began to search for us on the Internet more often: the number of requests on maps increased by 25 percent. We also received positive feedback from guests about the cuisine and the place itself, everyone especially appreciated our green veranda," said the owner of the cafe, Yegor Ryabchik.
The inclusive massage studio "6th Sense" held an open day as part of the special project "Time of Opportunities" – a lecture on self-massage and facial care and a prize draw were organized for guests. The studio also offers a 25 percent discount on services all summer. According to the founder of the studio, Ksenia Rykova, participation in the special project is a way to attract new clients, break stereotypes about inclusive employees and strengthen trust in the brand.
Vladimir and Svetlana Mikhailenko, founders of the Zarina pizzeria, are holding a series of culinary master classes for children as part of the special project Time of Opportunities. On Saturdays in August, little guests can turn into real Italian chefs for two hours. They will learn how to roll out dough, experiment with fillings, and come up with their own pizza.
"We have created a signature dough recipe, the development of which took more than six months, and we are constantly improving it. For us, participation in the special project is an opportunity to introduce Muscovites and guests of the capital to our product, to show what we are truly proud of, and to contribute to the cultural life of our district and city," said Svetlana Mikhailenko.
Alexey Shubin, the owner of the tea shop "Sir Puer", is convinced that his product is a whole philosophy. Therefore, the entrepreneur decided to hold daily free tastings of puer until the end of the summer.
"Our store offers 200 varieties of tea, mainly from China, Taiwan and India, as well as signature blends that we create ourselves. It is important for me to introduce people to the diversity of tea. The store's guests are happy to take the opportunity to try tea, and the number of online orders is gradually growing. Participation in the special project also helps us strengthen the brand," he noted.
Participants of the special project "Time of Opportunities" are provided with free PR support, assistance in promotion through the geoservices "Yandex Maps" and 2GIS, and are also given a summer "Business Box" – a set of free tools for promoting your business, created by market leaders.
In addition, the 100 most active entrepreneurs who hold the most events will receive a package offer for 100 thousand rubles: business promotion on the social network VKontakte or Yandex, as well as a training course on starting advertising campaigns on the Internet.
To join the special project, you need to submit an application on the portal of its operator – the State Budgetary Institution "Small business in Moscow» (MBM).
Entrepreneurs are increasingly becoming partners of the Summer in Moscow project"Business Box" and assistance in promotion: how the special project "Time of Opportunities" is organized
The city project "Summer in Moscow" also includes a free site booking service "Everyone out on the street!" Representatives of small and medium-sized businesses, individual entrepreneurs, self-employed individuals and individuals can organize an event free of charge. To book, simply log in to the project website using Mos ID — login and password from your personal account on the mos.ru portal. After that, you need to select a suitable site and fill out an online application. Users have access to over 100 spaces located in every district of Moscow: gazebos, sports and dance floors, stages for performances and chalets for master classes. You can also integrate your brand into the design of a city festival or event, or get a point of sale for products at a site in the capital.
During the summer season, entrepreneurs can receive grant up to two million rubles for festive or themed decoration of commercial premises, and active citizens – to take part incompetition to receive the Moscow Government Prize for “Best Project for Festive and Thematic Decoration of a Non-Residential Property.”
Support for entrepreneurs is provided within the framework of the federal project “Small and medium entrepreneurship and support for individual entrepreneurial initiative”, which is part of the national project "Efficient and competitive economy", as well as the Moscow Mayor's strategy for supporting the capital's entrepreneurship. More information about Russia's national projects and the capital's contribution can be found atspecial page.
State Budgetary Institution "Small Business of Moscow", subordinate Department of Entrepreneurship and Innovative Development of Moscow, helps people open and develop their own businesses in the capital. In business service centers, everyone can learn about financial and non-financial measures of state support.
Free educational and business events are held for entrepreneurs: forums, seminars, trainings, conferences, which help improve professional competencies and find like-minded people.
You can also get advice on opening and running a business and learn more about current measures to support entrepreneurs in Moscow on the MBM website MBM.Mos.ru and by phone: 7 495 225-14-14.
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Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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