Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
An important disclaimer is at the bottom of this article.
A free online service is available on the portal of the State Budgetary Institution "Small Business of Moscow" "Assessment of location potential". With its help, entrepreneurs can choose a suitable site to start or expand their business. The service analyzes data from more than 70 sources. It allows you to evaluate the market and find a good location for a retail outlet or establishment. Pedestrian flows in the area of the selected sites, the demand for certain services in a specific area, infrastructure features, the availability of points for issuing goods from marketplaces, and much more are taken into account.
The online service will be useful for entrepreneurs working in a variety of fields, as well as for those who are just planning to start a business in Moscow. It covers 47 areas of business, including trade in various goods, catering, medical, household and other services.
How to use the service
To gain access, you need to register on the portal MBM.Mos.ru or log in to an existing account, then go to the service page and click the “Use” button.
An interactive city map will help you find a suitable site. It will open in a separate window. You need to select the desired point or enter a specific address in the search bar, and then the industry to which the business belongs.
The data will be displayed directly on the map. The zones that entrepreneurs are recommended to pay attention to will be highlighted in color. The sizes of the zones can be changed, expanding or narrowing the search area. A special virtual tool is provided for this. It will allow you to reduce or increase the search area to 400 meters, 900 meters and 2.4 kilometers.
For your convenience, the page contains video instructions. They will help you better understand how to use all the features of the service.
What information will the entrepreneur receive?
The service will help you get up-to-date data on each selected area. They are updated monthly. They are presented in the form of eight modules, each of which includes additional parameters for evaluating the site.
Using the Market Capacity module, you can find out how much city residents living near the selected site typically spend on certain goods and services, assess unsatisfied demand, and determine the total revenue of the industry being studied.
The Audience and Demand module will allow you to estimate the size, gender, age and approximate income level of the audience, as well as find out the total number of city residents living near the site.
The Trading Environment module will help you analyze your competitors. It provides information on the number of retail outlets on the site, the number of customers, their average check, and the amount of revenue per retail facility. In addition, the model will allow you to evaluate customer return.
The Online Trade module collects data on marketplace pick-up points and delivery services, the number and spending of the audience using their services. And with the help of the Pedestrian Flows module, you can estimate the intensity of pedestrian traffic at a certain time.
You can find out about residential buildings and new buildings, the number of apartments and the dilapidation of housing in the Real Estate module. Also, city, social and commercial facilities are marked on the service map. Information about them is posted in the Infrastructure module.
In addition, thanks to the “Business Demand” module, you can assess the demand for goods and services on the selected site, as well as view offers for renting or selling commercial real estate.
The service also allows you to generate a single report that includes all the parameters of the site specified in the modules. The document will include information about the selected point and the potential of the territory around it.
To get the report, select the "Time Zone Construction" tool on the map. The document can then be downloaded in pdf format.
State Budgetary Institution "Small Business of Moscow" (MBM), subordinate To the Department of Entrepreneurship and Innovative Development of the City of Moscow, helps to open and develop your business in the capital. In business service centers, everyone can learn about financial and non-financial measures of state support.
Free educational and business events are held for entrepreneurs: forums, seminars, trainings, conferences, which help to improve professional competencies and find like-minded people.
You can also get advice on opening and running a business and learn more about current measures to support entrepreneurs in Moscow atMBM website and by phone: 7 495 225-14-14.
Support for entrepreneurs is provided within the framework of the federal project "Small and medium entrepreneurship and support for individual entrepreneurial initiatives". It is part of the national project "Efficient and competitive economy", as well as the Moscow Mayor’s strategy for supporting the capital’s entrepreneurship.
More information about Russia's national projects and the capital's contribution can be found atspecial page.
Get the latest news quicklyofficial telegram channel the city of Moscow.
Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
.