Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
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The Made in Moscow project unites more than 400 brands that create decorative and care cosmetics. On International Lipstick Day, Moscow entrepreneurs spoke about professional products for lip makeup.
Lipstick is considered one of the main elements of makeup. It helps to create a bright festive or calm everyday image, to emphasize the beauty of the lips and face. Participants of the Made in Moscow project create high-quality products that have become bestsellers in the beauty industry today.
Nourishing oils and nude shades
The production of lipstick in the capital is one of the successful examples of localization of cosmetics against the backdrop of the departure of foreign brands. For example, representatives of the Beautydrugs company believe that it is the opportunity to establish production in Moscow and receive support from the city that allows maintaining stable quality, reducing dependence on external supplies and creating new products faster. Thanks to participation in the Made in Moscow project, the brand was able to declare itself and create a stable demand for its products.
One of the most popular products of the company has become a universal caring lip gloss. It not only gives a pleasant shade, but also moisturizes the lips. Decorative cosmetics with a care function are becoming fashionable, many manufacturers change the composition of lipsticks, adding nourishing macadamia, jojoba or olive oils.
The brand notes that natural colors of warm shades will be popular in 2026, including the entire nude palette – from brown to wine. Fashionistas will be especially attracted to lipsticks with shimmer – interspersed with glitter of different sizes and shades (from golden to pink and pearlescent).
Timeless classic
Another popular cosmetics brand, MishLav, produces products in the spirit of timeless classics. One of the company's popular products is red lipstick.
The trend of 2026 will be an emphasis on adding natural oils and coloring components to the composition, creating an eco-friendly cosmetics line, as well as liquid lipstick for moisturizing lips. Multifunctional products will also be in demand. For example, lipstick that can be used as blush or eyeshadow.
The brand is a participant in the Made in Moscow project and actively uses various promotion tools. In 2026, the company plans to expand its production sites and increase its product range.
"Beauty Bus"
Another participant in the project, the cosmetics brand Nikk Mole, expects to increase production volumes by 50 percent. To do this, the company plans to commission its own plant in Moscow with modern high-tech equipment.
Today, you can buy lipstick at the art pavilion "Beauty Bus", which is located on Old Arbat. There are products from more than 100 local brands. In the pavilion, you can buy lipstick for every taste – from nude light shades to red, burgundy and even black. Client days and master classes are held at "Beauty Bus", visitors are offered to do their hair, learn about suitable products for a certain skin type and, of course, do trendy lip and eye makeup. All information about the events can be found on the project's website "Summer in Moscow".
"Made in Moscow"— a project to promote local brands, of which there are more than 7.5 thousand today, and on the site you can find more than 36 thousand products created in the capital. Entrepreneurs receive free assistance — from participation in large city events to information support.
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Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.
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