Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
ZHENGZHOU, July 26 (Xinhua) — The Shanghai Cooperation Organization (SCO) Media and Think Tank Summit is being held from July 23 to 27 in Zhengzhou, capital of central China's Henan Province. At the event, Henan-based Chinese beverage giant Mixue Bingcheng (Honey Snow City) is offering guests freshly brewed tea drinks, giving them a chance to experience different tastes.
Mixue Bingcheng was founded in 1997 and provides consumers with high-quality and affordable freshly made fruit drinks, tea drinks, ice cream, coffee and other products. As of the end of 2024, it has 46,479 stores worldwide.
Currently, Mixue Bingcheng is actively expanding its operations in overseas markets. In April of this year, the first Mixue Bingcheng outlet in Central Asia opened in a trial mode in Almaty, Kazakhstan.
“Research on overseas markets and feedback from retail outlets show that the overseas market has significant potential,” said Feng Hao, general manager of Mixue Bingcheng in Central Asia. “The markets of the SCO countries have a good cultural and economic base and will be priority areas for development in the future.”
Mixue Bingcheng is the embodiment of a series of Chinese fresh tea drink brands that are aiming to expand overseas markets. According to reports, the tea drink brand BING CHUN has opened or signed agreements to open more than 3,500 outlets worldwide, including more than 500 overseas, and another brand WEDRINK has opened more than 2,000 outlets in China and more than 1,000 outlets in Southeast Asia, Central Asia and other regions.
"Mixue Bingcheng reflects the growing trend of Chinese beverage companies going global. Through supply and distribution worldwide, these brands offer consumers affordable premium beverages," said Chen Zhenjie, deputy head of the China Food Industry Association.
Chinese brands are offering consumers around the world more choice by expanding overseas, and China itself is welcoming more high-quality foreign brands to its market, Foreign Ministry spokeswoman Mao Ning said in early July. -0-
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