Translation. Region: Russian Federal
Source: Moscow Government – Government of Moscow –
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IN Museum of Entrepreneurs, Patrons and Philanthropists On July 23, the exhibition "Rediscover Russian PR" will open. The exposition will introduce visitors to the history of public relations in Russia and show how the reputations of domestic entrepreneurs and industrialists were formed, destroyed and restored.
"By studying the origins of entrepreneurial activity, Moscow entrepreneurs will be able to learn not only about the legacy of business culture, but also find inspiration and practical guidelines for modern business communications. Such projects form the value of continuity and strengthen the connection between generations," she noted.
Kristina Kostroma, Head of the Department of Entrepreneurship and Innovative Development of the City of Moscow.
The exhibition is based on the study and analysis of primary sources — business press, memoirs, materials from industrialists’ congresses, and other historical documents. Among them are more than a thousand newspaper issues from 1861–1917, including Moskovskiye Vedomosti, Russkoye Slovo, Golos Moskvy, Birzhevye Vedomosti, and Kommersant.
The exhibition includes stands describing historical cases from the second half of the 19th and early 20th centuries in the areas of education, patronage and social support. They feature examples of press publications, early press releases and anti-crisis PR campaigns from past eras. The exhibition will reveal the PR tools of Russian entrepreneurs — from creating a personal brand to influencing public opinion and government decisions.
Examples include the educational project “Agronomic Train,” which clearly demonstrated modern agricultural technologies to farmers, the anti-crisis media strategy in the Savva Mamontov case, which influenced public perception of the trial, and the activities of the first advertising agencies, which were engaged not only in advertising, but also in promoting news items.
"The practice and history of Russian PR is currently taught only in specialized educational institutions, and, unfortunately, we are still learning from Western examples. Meanwhile, a huge number of Russian entrepreneurs have contributed to the development of the economy, education, and culture. Our task as a museum is to continue and support research in this area, as well as in other insufficiently studied areas, such as the experience of building entrepreneurial dynasties," emphasized Nadezhda Smirnova, director of the Museum of Entrepreneurs, Patrons, and Philanthropists, member of the Moscow Council of Entrepreneurs.
The exhibition will last until September 1. To visit, you must purchase a ticket to the Museum of Entrepreneurs, Patrons and Philanthropists, which includes a comprehensive tour. It includes a viewing of the permanent exhibition, as well as materials from the exhibition "Rediscover Russian PR".
The organizers of the exhibition were the digital agency Interium, the Museum of Entrepreneurs, Patrons and Philanthropists, members of the Council of Entrepreneurs of the City of Moscow, participants of the working group on PR and advertising, operating at the site of the capital headquarters for business protection.
The Business Protection Headquarters, subordinate to the Department of Entrepreneurship and Innovative Development of the City of Moscow, ensures the processing of individual requests from Moscow entrepreneurs, facilitates the resolution of systemic issues and builds effective communication between businesses and government bodies. More detailed information about the work of the headquarters is available at website and by phone number: 7 495 620-20-45.
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