Translation. Region: Russian Federal
Source: People's Republic of China in Russian – People's Republic of China in Russian –
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Source: People's Republic of China – State Council News
SHANGHAI, July 21 (Xinhua) — Some 3.12 million foreign tourists visited the east Chinese city of Shanghai in the first half of 2025, up 53.3 percent year on year, the city's Bureau of Culture and Tourism said Monday.
Rapid growth was driven by key Asian tourism markets, led by the Republic of Korea with 424,000 trips (up 130.7 percent), Thailand with 254,000 trips (up 140 percent), and Japan with 291,000 trips (up 58.5 percent).
The flow of tourists from distant countries such as the USA, Russia and Australia also showed significant growth.
Among the key factors that make Shanghai attractive to foreign tourists are the simplified visa regime and improved service quality, clean streets, efficient transportation and creative souvenirs. In addition, tourists are attracted by the new Legoland amusement park, the city's cosmopolitan atmosphere, diverse attractions and modern infrastructure.
To strengthen its position as the “first stop” for inbound tourism in China, Shanghai has launched a tourism promotion initiative aimed at enhancing interactive engagement with travelers from around the world. The initiative is themed “This is Shanghai” and includes promotional films featuring “city ambassadors,” a “cultural passport” guidebook, and specially designed tourist routes.
Efforts are underway to integrate the “first-time experience” with immersive storytelling, which will help position Shanghai as a world-class tourism destination with global appeal, city officials said. –0–
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