Translation. Region: Russian Federal
Source: Ministry of Economic Development (Russia) – Ministry of Economic Development (Russia) –
An important disclaimer is at the bottom of this article.
Only 30% of entrepreneurs in Russia are familiar with the concept of creative industries and associate it with creativity (38%), advertising (17%) and new technologies (13%). At the same time, every fourth respondent classifies their business as a creative industry. These are the findings of the study "Entrepreneurs of Russia: Research Monitoring" (PRIM), which is conducted by the Ministry of Economic Development of Russia, Sberbank and the Public Opinion Foundation.
"According to the results of the PRIM study, only a third of entrepreneurs have heard of creative industries, but every fourth already considers their business to be related to this area. Even with relatively low awareness, many entrepreneurs already associate their activities with creative industries, since their business is somehow related to the creation of original content, design, innovative solutions or cultural values. The study also shows a significant demand for creative specialists: 57% of the entrepreneurs surveyed have experience of cooperation with creative specialists, and 40% of this group intend to continue cooperation. Such dynamics are explained by obvious advantages: according to entrepreneurs, working with creative specialists allows them to attract new clients, strengthen the image and brand recognition, and improve the quality of goods and services," said Deputy Minister of Economic Development of the Russian Federation Tatyana Ilyushnikova.
71% of entrepreneurs have solved creative tasks over the past year, such as creating visual content for promotion (42%). At the same time, 57% of survey participants have engaged external specialists to solve creative tasks. In outsourcing in this area, business owners see both advantages (a chance to attract new clients and improve reputation) and problems (low quality of work, lack of understanding of the specifics of the business). Another 20% of those who have never worked with freelancers would like to start.
“Our study showed that 71% of entrepreneurs annually face the solution of creative tasks in their own business. Most often it is the creation of visual materials for promoting goods and services. At the same time, 42% of businessmen try to cope themselves and a third of them experience significant difficulties. The main problem is in personal qualifications (own and employees), a lack of funds and the lack of creative ideas. Understanding this, Sberba proposed a decision-a Giga assistant who is already available to several hundred thousand entrepreneurs in the Internet banking business. It is developed on the basis of Gigachat’s own neural network model and takes on one of the most important business tasks: it creates a variety of text content, including cards for marketplaces, correctly processes customer reviews, invents promotions. The assistant issues personalized tips and sales analysts based on a particular business data. In parallel, it reduces routine and other standard business tasks-from writing letters to creating an online store directly during a joint dialogue with the owner. We understand how valuable the time of entrepreneurs is, so in the near future we will make a GIGA assistant accessible to all Russian entrepreneurs. After all, now it is evident how generative AI seriously simplifies work with the creative and helps to increase business efficiency, ”said Anatoly Popov, deputy chairman of the board of Sberbank.
In addition to data on creative industries, Sber's research, which took place from May 27 to June 5, 2025, gave an idea of the mood of entrepreneurs in general. Thus, 54% of owners of individual entrepreneurs and LLCs assess their financial situation as satisfactory. 42% believe that it will remain stable in the coming year, and 27% expect improvements.
69% of entrepreneurs do not plan to either expand or reduce their business. 20% of survey participants intend to expand – most often these are young people aged 18-39 (in this category, 30% of respondents answered this way) and those who assess their financial situation as good (35%).
Government support remains important for entrepreneurs. The most popular are special tax regimes (52%), preferential lending (38%), tax breaks (27%) and grants (25%). Women entrepreneurs are more often interested in special tax regimes, training programs and business consulting.
63% of entrepreneurs have employees. The main methods of retaining them are flexible hours (52%), compensation for transportation expenses (37%) and development opportunities (35%). Employees are motivated mainly by money (85%), gratitude (56%) and constructive criticism (43%).
The study covered 614 owners of individual entrepreneurs and LLCs, for whom entrepreneurship is the main type of activity. The survey was conducted by telephone using the CATI method, the statistical error does not exceed 4.8%.
Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.