Translation. Region: Russian Federal
Source: Ministry of Economic Development (Russia) – Ministry of Economic Development (Russia) –
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Two thirds (62%) of Russians plan to go on holiday this summer, half (49%) will go on holiday with their spouse, and another 40% will take their children with them.
Most often, citizens plan tourist trips by car (38%), in second place among modes of transport is the train (29%), in third place is the plane (21%). The demand for various formats of recreation is growing: the most popular were trips along eco-trails (37%) and signature tours (33%). The main motive for summer travel is a reboot. These are the results of a study on the preferences of summer recreation of Russians, conducted by ANO "National Priorities" and the Ministry of Economic Development in June 2025.
Family vacations are still at the top of our citizens’ preferences: 49% of respondents will vacation with their spouse, and another 40% will take their children with them. This format is most popular among respondents in two age groups: 35–44 years old (57%) and 45–54 years old (54%). Among the types of transport that people will travel by this summer, the most popular is the car: 38% of respondents choose it. 29% of respondents will travel to their vacation spots by train, and 21% by plane.
"Studies of Russian tourists' preferences regularly record the growth in popularity of car trips. We expect that this summer the share of car tourists will grow from 38% to 43% compared to last year. For this category, we have created more than 93 ready-made tourist routes together with the regions. Detailed information about them can be found on the National Tourism Portal "Puteshestvoem.rf". We support the development of car routes, as well as their infrastructure, with measures that are in effect within the framework of the national project "Tourism and Hospitality". In particular, this is a program for the creation of modular hotels, non-capital infrastructure facilities within the framework of a single subsidy. In these measures, projects related to the development of car tourism are highlighted as a priority. We are working separately with the Russian Ministry of Transport on repairing roads along routes, with the Ministry of Digital Development on developing communications on roads, and with the Ministry of Culture and the Ministry of Natural Resources on equipping tourist attractions with the necessary infrastructure,” notes Minister of Economic Development Maxim Reshetnikov.
The main tourist motive this summer is a reboot: 58% of Russians go on vacation to clear their heads and relax. In second place is the search for new experiences (52%), in third place is the restoration and strengthening of health, as well as providing an interesting vacation for their children (29% each).
48% of respondents plan to spend less than 50 thousand rubles on a summer vacation, 32% – from 50 to 100 thousand rubles. The majority of respondents planning a summer vacation this year are young people aged 18-24 (71%) and 25-34 (73%). Half of the respondents (52%) plan to vacation for one to two weeks, while younger people (18-34) are more likely than others to plan shorter trips.
"The study shows that Russians have begun to split the classic two-week vacation more often. Modern tourists prefer to vacation several times in the summer, choosing short trips – the so-called weekend trips. This is confirmed by the statistics of the National Tourism Portal "Puteshestvoem.rf": the corresponding section on it is one of the most popular along with car routes. Today, the portal offers more than 200 options for short trips to almost all regions of the country, and most of them will be of interest to families with children. Family vacations are an ongoing trend, and their popularity will only grow, which is reflected in the demand for a variety of formats. We also see a growing interest in event and cultural and educational tourism," notes Sofia Malyavina, General Director of ANO "National Priorities".
Perhaps the most interesting and unexpected conclusion from the study is the diversity of popular recreation formats. Thus, the leaders are eco-trail travel and signature tours: they are chosen by 37% and 33% of respondents, respectively. These formats are most in demand among young people (25-34 years old). Also popular with this age group are retreats – a quiet holiday that involves removing yourself from society, various spiritual and health practices. Creative tourism is also gaining popularity – active recreation, where you can gain new knowledge and learn new skills: it was noted by 26% of respondents.
This year, 17% of Russians will go to the Black Sea coast of Krasnodar Krai, 12% plan to vacation in Crimea or take short trips close to home. Almost half (46%) of respondents assess seaside vacations in Krasnodar Krai as safe, 38% of respondents are ready to consider trips to the Black Sea coast if prices drop.
8% are planning to travel abroad, while 57% of respondents expressed a desire to visit other countries if restrictions are lifted.
Please note: This information is raw content obtained directly from the source of the information. It is an accurate report of what the source claims and does not necessarily reflect the position of MIL-OSI or its clients.